Future of Banking Forklarende Motion Graphics af Moree Wu

Future of Banking Forklarende Motion Graphics af Moree Wu er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Sølv i konkurrencekategorien Film, Video og Animationsdesign.

SølvFilm· 2022

Future of Banking Forklarende Motion Graphics

af Moree Wu

Klient: Julius Baer

Vinder af A' Design Award i Sølv i kategorien Film

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Farver

Designet

Om Future of Banking Forklarende Motion Graphics

Fru Wu lavede denne video til Julius Baer for at forklare arbejdsmetoden for deres nye digitale produkt til deres potentielle investor. Fra koncept, storyboard, design af stilrammer til animation, fandt hun ud af, hvordan hun kunne visualisere forskellen mellem tung arbejdsgang, digitalisering og ny æra. Hun tilføjede visuelle metaforer for at øge det unikke. Kreativ tænkning og teknikker blev brugt til at skabe en video med en klar historiefortælling og visuelle attraktioner. Denne video viste den smukke fremtid, det nye digitale produkt vil bringe.

Anerkendelsen

Om A' Design Award i Sølv

Future of Banking Forklarende Motion Graphics er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Future of Banking Forklarende Motion Graphics forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Future of Banking Forklarende Motion Graphics er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

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Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
Dimensioner & Emballage: 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way.
Tags: Motion Graphics, Animation, Cel Animation, Styleframe, Video
Produktionsteknologi: Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
Designudfordring: The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself.
Forskning: This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
Inspiration: All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
Projektvarighed: The project started in December 2019 in New York and finished in March 2020 in New York.
Driftsflow: All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
Teammedlemmer: Moree Wu
Billedkreditering: Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.