Zhen Hao E Hundefoderemballage af Yuchen Han er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Jern i konkurrencekategorien Emballagedesign.
JernEmballage· 2022
Zhen Hao E Hundefoderemballage
af Yuchen Han
Klient: Ningbo Xuanmengzhi Trading Company Ltd.
Vinder af A' Design Award i Jern i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #126938Designet
Om Zhen Hao E Hundefoderemballage
Zhen Hao E er en emballageserie til hundefoder og hundesnacks. Designet trækker på kinesisk kultur ved at fremstille hunde som gamle kejsere fra forskellige tidsaldre. I Kina bliver hundeejere ofte beskrevet som embedsmænd, der tjener deres kæledyr, og denne idé præger illustrationerne. Tegneseriefigurer af hunde angiver størrelsesgruppen og adskiller små hunde fra mellemstore og store hunde. Forskellige farver adskiller hundefoder fra snacks, så sortimentet er let at forstå. Der anvendes genbrugspapir, bølgepap og poser af aluminiumsfolie.
Anerkendelsen
Om A' Design Award i Jern
Zhen Hao E Hundefoderemballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Zhen Hao E Hundefoderemballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Zhen Hao E Hundefoderemballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
- Dimensioner & Emballage
- 28.5*21cm
20*30cm
20*36cm
23*40cm - Tags
- Dog food, Oriental style, Package Design, Cartoon Dog
- Produktionsteknologi
- Recycled paper, corrugated paper, aluminium foil bag.
- Designudfordring
- Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
- Forskning
- The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
- Inspiration
- This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
- Projektvarighed
- The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
- Driftsflow
- Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.
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