Jinlongquan Yanzhi Emballage af Jin Zhang er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Jern i konkurrencekategorien Emballagedesign.
JernEmballage· 2022
Jinlongquan Yanzhi Emballage
af Jin Zhang
Klient: InBev jinlongquan beer (Hubei)
Vinder af A' Design Award i Jern i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #126388Designet
Om Jinlongquan Yanzhi Emballage
Jinlongquan-mærket har været i Hubei i mere end 40 år. Denne gang skaber det en række øl, der kan repræsentere Hubei-kulturen. Designeren bruger kinesisk kalligrafi til at udtrykke dialektkulturen. Samtidig maler han de mest repræsentative bygninger og vandsystem i Hubei (Hubei har ry for at være en provins med tusindvis af søer), karakterer og forbrugsscener og integrerer mere livssmag og sans for mode. Folk kan tale om dialekten på flasken. Tag et kig på din hjemby i illustrationen for at forbedre interaktionen med forbrugerne.
Anerkendelsen
Om A' Design Award i Jern
Jinlongquan Yanzhi Emballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Jinlongquan Yanzhi Emballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Jinlongquan Yanzhi Emballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
- Dimensioner & Emballage
- 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
- Tags
- Beer, Hubei, dialect, illustration, Calligraphy, China
- Produktionsteknologi
- Glass bottle aluminized paper
- Designudfordring
- The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
- Forskning
- In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
- Inspiration
- Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
- Projektvarighed
- The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
- Driftsflow
- While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
- Patenter
- Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
- Teammedlemmer
- Creative director: Jin Zhang
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