Ying Hua Qing Su Emballage af Jin Zhang er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.

BronzeEmballage· 2022

Ying Hua Qing Su Emballage

af Jin Zhang

Klient: Ying Hua Qing Su

Vinder af A' Design Award i Bronze i kategorien Emballage

15,132

Verificeret Prisvinder

Verificer Prisstatus for #126385

Besøg Websted Se på A' Design Award Pressemeddelelse Prisemblem

Farver

Designet

Om Ying Hua Qing Su Emballage

Forsiden af gaveæsken er dækket af kirsebærblomster, der matcher de skelsættende bygninger i Wuhan, hvilket viser forårets vitalitet og lokale karakteristika. Svalen med kærlighedsbrev giver billedet romantiske følelser, karaktererne i 1990'erne tilføjer en følelse af retro og fremhæver karakteristikaene ved mærkets århundrede gamle håndværk. Det indvendige kassedesign kan snildt foldes i form af kirsebærblomst, som matcher med den blå bundkasse i søen, og danner den æstetiske følelse af Cherry Blossom, der falder på søen.

Anerkendelsen

Om A' Design Award i Bronze

Ying Hua Qing Su Emballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Ying Hua Qing Su Emballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Ying Hua Qing Su Emballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: The front of the gift box is covered with cherry blossoms, which are matched with landmark buildings in Wuhan, swallows with love letters and characters in the 1990s, showing the vitality of spring, local characteristics and romantic feelings of retro; The design of the inner box can be cleverly folded into the shape of cherry blossom, matching with the blue bottom box of the lake, forming the aesthetic feeling of "Cherry Blossom falling on the lake".
Dimensioner & Emballage: 396mm * 336mm * 55mm The biggest highlight is that the inner box can be folded and formed without glue and nails, which is more environmentally friendly and healthy. Consumers can also be used as decorations to achieve environmental protection to the greatest extent.
Tags: Packaging gift box, cherry blossom, Wuhan,Retro, romantic gift box, pastry
Produktionsteknologi: Coated paper with gray board, hot Blue Gold
Designudfordring: The biggest difficulty of this packaging lies in the structure of the inner box. How to fold a box into a cherry blossom without glue and nails, and open it is also a cherry blossom. The designer needs to optimize the structure to make the box fold more smoothly to improve the production efficiency. After dozens of experiments, the best effect is finally achieved.
Forskning: In order to create a gift box that can represent the characteristics of cherry blossoms in Wuhan, the designer went to several Cherry Blossom sites in Wuhan to experience and find the real emotional needs of people. The beauty of cherry blossoms is very short-lived, and people hope to keep it forever. Using this idea, the designer applies the beauty of "cherry blossoms falling from Jinghu" to the whole product design, At the same time, Wuhan's characteristic buildings and characters of the 1990s are added to push the city's characteristics and emotional expression to a new height.
Inspiration: When you see a cherry blossom petal falling on the lake, with breeze, the scenery is charming, which represents the characteristics of Wuhan. The name of the gift box is closely related to cherry blossom. As a companion gift of cherry blossom season in Wuhan, designers hope to integrate this beautiful landscape into the packaging design and keep it forever, so that customers can remember this moment.
Projektvarighed: The design of the project started in February 2021 and will be put on the market in Wuhan, China in late March
Driftsflow: The inner box needs to be opened slowly along the petals to see the flower cake wrapped with tin foil. After eating, the inner box can be folded along the petals for decoration, and the outer box can be used as a storage box.
Teammedlemmer: Designer:Jin Zhang
Illustrator:Ru Jun