Firefly Songling Volunteer Brand Identitet af Jiayi Lu and Li Peng er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
BronzeGrafik· 2021
Firefly Songling Volunteer Brand Identitet
Klient: Firefly Songling Volunteer
Vinder af A' Design Award i Bronze i kategorien Grafik
Verificeret Prisvinder
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Om Firefly Songling Volunteer Brand Identitet
Book Text: Firefly Songling Volunteer er en brandidentitet skabt til en frivilligorganisation i Songling-distriktet, Wujiang, Suzhou, Kina. Logoet er baseret på billedet af en ildflue med udbredte vinger, en reference til det lokale økologiske miljø og til de frivillige, der spreder lys gennem stille indsats. Den enkle og moderne form er tænkt til at appellere til yngre mennesker. Identiteten anvendes gennem professionel trykning, broderi og varmpræget folie. Designet giver det frivillige team en tydelig profil inden for et felt, hvor mange grupper benytter lignende symboler.
Anerkendelsen
Om A' Design Award i Bronze
Firefly Songling Volunteer Brand Identitet er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Firefly Songling Volunteer Brand Identitet forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Firefly Songling Volunteer Brand Identitet tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The LOGO design of FIREFLY SONGLING VOLUNTEER combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
- Tags
- Branding, Firefly, Volunteer Service, Yellow, Hope
- Produktionsteknologi
- Technology / Professional printing, embroidery and hot stamping technology.
- Designudfordring
- Many volunteer organizations in China have similar images, and they do not reflect the uniqueness of each organization. All we started from the essence of the brand, combined with the regional characteristics, humanistic spirit and ecological environment of Wujiang Songling Street to design the Songling Volunteer Brand.
- Forskning
- Firefly Songling Volunteer is a brand new volunteer brand in Songling Street, Wujiang. It is full of the regional characteristics, humanistic spirit and ecological environment of Songling Street.The LOGO design of Firefly Songling Volunteer combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
- Inspiration
- The simple and stylish appearance of FIREFLY SONGLING VOLUNTEER LOGO is in line with contemporary aesthetics, reflecting the spirit of volunteering to keep pace with the times and being positive. The open-winged fireflies are full of vitality and convey the appeal to the younger generation of society.
- Projektvarighed
- The project was first launch in April 2020 in Suzhou, China and finished in August 2020.
- Patenter
- Copyrights belong to SoFeng Design, 2020.
- Teammedlemmer
- Creative Director: Sha Feng, Art Director: Jiayi Lu, Graphic Designer: Li Peng
- Billedkreditering
- Photographer / Jiayi Lu
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