PepsiCo Foundation Identitetssystem af Dennis Furniss er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Sølv i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
SølvGrafik· 2021
PepsiCo Foundation Identitetssystem
Klient: PepsiCo International Mexico
Vinder af A' Design Award i Sølv i kategorien Grafik
Verificeret Prisvinder
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Om PepsiCo Foundation Identitetssystem
PepsiCo Foundation er et identitetssystem skabt for en nonprofitorganisation, der støtter lokalsamfund i Mexico og Latinamerika. Designet erstatter et virksomhedsvisuelt sprog med et mere menneskeligt. Arketypiske former repræsenterer fondens tre hovedsøjler. I et modulopbygget system kombineres og multipliceres disse former for at danne mønstre og teksturer. En geometrisk skrifttype, en levende farvepalet, en fotografisk stil og en illustrationsstil fuldender identiteten. Systemet anvendes på en digital brandbog og på eventmaterialer såsom trøjer, tasker og hatte.
Anerkendelsen
Om A' Design Award i Sølv
PepsiCo Foundation Identitetssystem er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. PepsiCo Foundation Identitetssystem forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. PepsiCo Foundation Identitetssystem er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
- Dimensioner & Emballage
- There are not packaging deliveries
- Tags
- PepsiCo, Foundation, identity, system, strong, consistency
- Produktionsteknologi
- For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
- Designudfordring
- A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
- Forskning
- Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
- Inspiration
- After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
- Projektvarighed
- Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
- Driftsflow
- Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
- Patenter
- Copyrights: PepsiCo International Mexico
- Teammedlemmer
- Innovation Design Center LATAM
- Billedkreditering
- All Images: Design Innovation Center LATAM
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