Baltija Chocolate Collection Primær funktion: Konfektureemballage af Bold Brands er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Sølv i konkurrencekategorien Emballagedesign.
SølvEmballage· 2021
Baltija Chocolate Collection Primær funktion: Konfektureemballage
af Bold Brands
Klient: Bold Brands
Vinder af A' Design Award i Sølv i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #122959Designet
Om Baltija Chocolate Collection Primær funktion: Konfektureemballage
Baltija er en emballageserie til en chokoladekollektion, der sælges i den baltiske region. Navnet kommer fra det litauiske ord for Østersøen, som inspirerede designet. Et fyrtårn og en havscene er illustreret i en klassisk victoriansk stil med bølgede former, der antyder vandets bevægelse. Der anvendes ingen nationale symboler, så emballagen repræsenterer hele regionen frem for ét enkelt land. En dyb grønblå nuance tilføjer et raffineret udtryk. Æskerne og konvolutterne er fremstillet af papir, trykt med offset og efterbehandlet med mat lak og detaljer i kobberfolie.
Anerkendelsen
Om A' Design Award i Sølv
Baltija Chocolate Collection Primær funktion: Konfektureemballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Baltija Chocolate Collection Primær funktion: Konfektureemballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Baltija Chocolate Collection Primær funktion: Konfektureemballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
- Dimensioner & Emballage
- All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
- Tags
- Baltija, Chocolate collection. Chocolate, Chocolate packaging
- Produktionsteknologi
- All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
- Designudfordring
- Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
- Forskning
- One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
- Inspiration
- Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
- Projektvarighed
- This project started in January 2020 February and finished 2020 May
- Driftsflow
- Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
- Teammedlemmer
- Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus - Billedkreditering
- Photography: Motiejus Gaigalas, Zydrunas Slajus
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