Episode Brandoplevelsesdesign af Plus X er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
BronzeGrafik· 2021
Episode Brandoplevelsesdesign
af Plus X
Klient: Sk D&d Episode
Vinder af A' Design Award i Bronze i kategorien Grafik
Verificeret Prisvinder
Verificer Prisstatus for #119730Designet
Om Episode Brandoplevelsesdesign
Episode er et brandidentitets- og brandoplevelsesdesign til en delt boligplatform. Designet er brugercentreret frem for leverandørcentreret og prioriterer kommunikationen med beboerne. Kvadratet i Episode-logoet symboliserer et rum, der rummer forskelligartede historier. Logoer, farver, skrifttyper og nøglevisuelle elementer anvendes på tværs af online og offline kontaktpunkter, herunder beboerkort og rumnumre. Systemet er fleksibelt frem for fastlåst, så hver beboer kan fuldende designet med sin egen personlige historie.
Anerkendelsen
Om A' Design Award i Bronze
Episode Brandoplevelsesdesign er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Episode Brandoplevelsesdesign forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Episode Brandoplevelsesdesign tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Many residential space brands provide a supplier-centered brand identity. However, Episode is a user-centered design with a major difference in communication with customers.
- Dimensioner & Emballage
- Digital Work
- Tags
- Share, Episode, Dwell, Story, House, Harmony, Relationship, Gathering
- Produktionsteknologi
- 1. Brand Value Platform
It defines the brand essence, “Life Storyg (story+storage),” and the core brand value, “living space, value community, and emotional platform.”
2. Visual Identity and Brand Design Element Development
The square in the EPISODE logo indicates a space where diverse stories and harmonization are contained. It is developed to flexibly expand to online/off-line contacts.
3. Brand Experience Design
From various communication contacts, key visual assets such as logos, colors, typefaces, and key visuals are used in the right place to provide Episode’s unique brand experiences. - Designudfordring
- Modern residential spaces are not just a resting place but a place of applying the values and tastes and, furthermore, aspects of one’s life. Through this identity design, SK D&D intends to break away from the concept of traditional residence and suggest a new dwelling place.
- Forskning
- SK D&D has thoroughly analyzed diverse space share services, which are currently provided to customers, conducted interviews to find ways to create synergy through customer members coming together, and considered ways to visually connect customer experience elements.
- Inspiration
- Episodeis not only a living space but also a shared residential platform made with customers’ experiences and values. SK D&D develops the design by focusing on a design that can be flexibly changed and applied rather than a fixed design, on a touchpoint to express the characteristics of the brand.
- Projektvarighed
- The project proceeded for 4 months in Seoul, South Korea.
- Driftsflow
- The design motif developed has been applied to resident cards, room numbers, etc. for customers and completed when they draw their own episode. SK D&D intends to provide a variety of new brand experiences to users through a flexible design rather than a fixed one.
- Teammedlemmer
- Creative Director: Shin myungsup
Strategy Director: Choe jangsoon
BX Planner: Kook bohyun
BX Planner: Kim jisu
BX Designer: Kim hyunwoo
BX Designer: Lee yoonseong
BX Designer: Im sunghwan
BX Designer: Park jiyong
Motion Designer: Lim kwangmyung
Project Director(SK D&D): Kim dohyun
Project Manager(SK D&D): Lee chungheon
Project Manager(SK D&D): Kim jinhee
Project Manager(SK D&D): Bak areum
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