4Vita Herbs Urtete-drikkevareemballage af Maria Stylianaki er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.
BronzeEmballage· 2021
4Vita Herbs Urtete-drikkevareemballage
Klient: Deep Blue Design
Vinder af A' Design Award i Bronze i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #119262Designet
Om 4Vita Herbs Urtete-drikkevareemballage
4Vita Herbs er et emballagedesign til en serie urter, der bruges til at tilberede drikke. Hver pakke bærer en tegning, og en harmonisk farvepalet forbinder tegningerne til en samlet visuel identitet for serien. De klare farvetoner er inspireret af farverne fra urtemarkerne og adskiller sig fra de dæmpede toner, der er almindelige for lignende produkter. Beskrivende tekst er placeret på forsiden af pakken i stedet for bagsiden, så fordelene og de vigtigste informationer kan læses hurtigt. Emballagen er en doy pack i plastik med lynlås, der holder urterne friske efter første åbning.
Anerkendelsen
Om A' Design Award i Bronze
4Vita Herbs Urtete-drikkevareemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. 4Vita Herbs Urtete-drikkevareemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. 4Vita Herbs Urtete-drikkevareemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
- Dimensioner & Emballage
- The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
- Tags
- 4vitaherbs, packagingdesign, branding, packaging, healthybeverage
- Produktionsteknologi
- This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
- Designudfordring
- The most complicated part was to understand the differences and benefits of all herbs.
- Forskning
- Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
- Inspiration
- A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
- Projektvarighed
- The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
- Driftsflow
- The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
- Teammedlemmer
- Designer: Maria Stylianaki
Photography: Pantelis Mathioudakis - Billedkreditering
- Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
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