Constellation Lighter-emballage af Sunhwa Lee and Wenyuan Chen er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Guld i konkurrencekategorien Emballagedesign.
GuldEmballage· 2021
Constellation Lighter-emballage
af Sunhwa Lee and Wenyuan Chen
Klient: Zippo (China) Outdoor Products Co., Ltd.
Vinder af A' Design Award i Guld i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #119120Designet
Om Constellation Lighter-emballage
Constellation er et emballagedesign i begrænset oplag til samlerlightere. Emballagen lyser op gennem små prikker på overfladen, og lysene kan tændes ét efter ét, så de danner forskellige stjernetegn. I slutningen af effekten fader lysene langsomt ind og ud. Lyseffekten kan genoplades med et USB-kabel og holder tolv timer ved fuld opladning. Lighterne sidder fast på inderemballagen med magneter, så æsken også kan bruges som display. En skjult trekantet støtte foldes ud på bagsiden, så emballagen kan stå oprejst. Papir er det primære materiale.
Anerkendelsen
Om A' Design Award i Guld
Constellation Lighter-emballage er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Constellation Lighter-emballage forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Constellation Lighter-emballage skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
- Dimensioner & Emballage
- Outbox size: 435x435x123mm
Inner plate size: 365x75mm - Tags
- Zippo, lighter, packaging, packaging design, innovative, inspiring
- Produktionsteknologi
- The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
- Designudfordring
- To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
- Forskning
- Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.
As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products. - Inspiration
- The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night. - Projektvarighed
- The project started in April 2020 and launched in February 2021 in China.
- Driftsflow
- The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
- Patenter
- Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274
The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029. - Teammedlemmer
- Senior Communication Designer: SunHwa Lee
Senior Product Innovation Manager: WenYuan Chen - Billedkreditering
- ©copyright, 2020, all the submitted photography, illustration, and video, Creative Center Shanghai - Zippo (China) Outdoor Products Co., Ltd.
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