Three Emotions Brandidentitet af Tsuyoshi Omori er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Jern i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
JernGrafik· 2021
Three Emotions Brandidentitet
Klient: NPO Hansen's Disease Sanatoria World Heritage Promotion Council
Vinder af A' Design Award i Jern i kategorien Grafik
Verificeret Prisvinder
Verificer Prisstatus for #117934Designet
Om Three Emotions Brandidentitet
Book Text: Three Emotions er en brandidentitet skabt til en nonprofitorganisation i Japan. Organisationen arbejder for at få Hansens sygdoms sanatorier optaget på UNESCO's Verdensarvsliste. Logoet kombinerer tre piktogrammer, der udtrykker kval, sorg og håb. Munden på hvert piktogram er formet som en bro, hvilket også kan læses som bogstavet H. Broen refererer til en virkelig bro bygget på en ø, hvor to sanatorier ligger. Plakater på 594 gange 841 millimeter udstilles i vuggestuer, børnehaver og hospitaler.
Anerkendelsen
Om A' Design Award i Jern
Three Emotions Brandidentitet er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Three Emotions Brandidentitet forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Three Emotions Brandidentitet respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
- Dimensioner & Emballage
- Poster: Width 594mm x Height 841mm
- Tags
- leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
- Produktionsteknologi
- First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
- Designudfordring
- To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
- Forskning
- The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
- Inspiration
- Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
- Projektvarighed
- This logo was released in May 2019, updated in April 2020.
- Driftsflow
- Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
- Patenter
- Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
- Teammedlemmer
- Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa - Billedkreditering
- Image＃1:Photographer Hikaru Kodani, 2020.
Image＃2:Photographer Hikaru Kodani, 2020.
Image＃3:Photographer Hikaru Kodani, 2020.
Sponsoreret
Udforsk Udover Designers.org
Opdag produkter, tjenester og muligheder fra vores annoncepartnere.
Mere at Udforske
Relaterede Design
Udforsk flere prisvindende design fra samme kategori, udvalgt efter fortjeneste.
