Self Help Graphics and Art Brand Identity af David Jimenez er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.

BronzeGrafik· 2021

Self Help Graphics and Art Brand Identity

af David Jimenez

Klient: David Jimenez

Vinder af A' Design Award i Bronze i kategorien Grafik

9,344

Verificeret Prisvinder

Verificer Prisstatus for #117221

Besøg Websted Se på A' Design Award Pressemeddelelse Prisemblem

Farver

Designet

Om Self Help Graphics and Art Brand Identity

Book Text: Self Help Graphics and Art er et rebranding-projekt for et lokalt kunstcenter i East Los Angeles. Den nye identitet afspejler centerets værdier, mission og historie, som er vokset frem af den kulturelle identitet og politiske styrkelse blandt Chicana-, Chicano- og Latinx-kunstnere. Gitterstrukturen fra aztekiske og mayaiske hieroglyffer inspirerede en skræddersyet skrifttype til display-brug og et logotype. Logotypet blev laserskåret i MDF-træ og trykt med bogtryk for at tilføje tekstur. Plakaterne blev serigraferet for at hædre centerets historie inden for grafisk trykkekunst.

Anerkendelsen

Om A' Design Award i Bronze

Self Help Graphics and Art Brand Identity er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Self Help Graphics and Art Brand Identity forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Self Help Graphics and Art Brand Identity tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
Dimensioner & Emballage: Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress.
Tags: Grid, Geometric, Typeface, Typographic
Produktionsteknologi: The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
Designudfordring: Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art.
Forskning: Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
Inspiration: Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
Projektvarighed: Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
Teammedlemmer: David Jimenez