Toothpaste Emballage af Kazuo Fukushima er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Sølv i konkurrencekategorien Emballagedesign.

SølvEmballage· 2021

Toothpaste Emballage

af Kazuo Fukushima

Klient: Nippon Zettoc co.,ltd.

Vinder af A' Design Award i Sølv i kategorien Emballage

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Verificeret Prisvinder

Verificer Prisstatus for #117108

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Farver

Designet

Om Toothpaste Emballage

Designideen til tandpastaemballage er en akvareltube. Det minder det sjove ved at vælge farver, når man maler. Tandpastaen er en unik kombination af naturlige ingredienser og fundet aminosyrer. Derfor er den øverste halvdel af Tandpasta-emballagen et naturligt udtryk, og den under halvdelen er et videnskabeligt og teknologisk udtryk. Det er et design, der kombinerer to forskellige elementer til ét. Endelig kombinerer mærket to tandbørster i form af et kryds for blot at designe forsikringsprodukterne.

Anerkendelsen

Om A' Design Award i Sølv

Toothpaste Emballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Toothpaste Emballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Toothpaste Emballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: Zettoc is No.1 brand in the Japanese oral care original equipment manufacturer market, provides high-qualified products with technology in Japan over 60 years.
To enter the Chinese market, Zettoc developed a periodontal disease care product series for the Chinese, attract them to accept oral products with high technology made in Japan.
Dimensioner & Emballage: Paper box: Width 43mm x Depth 35mm x Height 167mm, Paste Tube: Width 30mm x Depth 30mm x Height 155mm
Tags: Toothpaste, Oral care, China, Japan, nature, technology, Medicinal
Produktionsteknologi: Paper box: matte paper Surface, Paste Tube: matte plastic Surface
Designudfordring: The design that the target audience is happy to put the product on their washbasin.
Express with abstract illustrations according to the three tastes.
Devise tubes and boxes so that the illustrations can be seen connected.
Forskning: Analysis of luxury supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese market.
Inspiration: In recent years, an increasing number of consumers are interested in periodontal disease in China. However, it is not well known that care from a young age can prevent periodontal disease. This time has created an oral care brand series for young consumers, which can be the first step in periodontal disease prevention. The brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products. The Toothpaste is a unique combination of natural ingredients and amino acids found. This formulation is technically patented.
Projektvarighed: The project started in August 2020 and finished in January 2021 in Shanghai.
Driftsflow: First, analyze the market and understand the current situation.
Next, target analysis to verify what kind of design consumers will like.
Third, the brand analysis compares with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patenter: Nippon Zettoc co.,ltd.
Teammedlemmer: Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Xu Xuehua
Billedkreditering: Photographer: Zhu Jie