Changle Spiritusemballage af Hai Xia Huang er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Jern i konkurrencekategorien Emballagedesign.
JernEmballage· 2021
Changle Spiritusemballage
Klient: Yuto Group
Vinder af A' Design Award i Jern i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #116260Designet
Om Changle Spiritusemballage
Changle er et emballagedesign til en kinesisk sundhedsvin. Den udvendige æske er lavet af bølgepap og kan foldes flad under transport for derefter hurtigt at blive samlet på tapperiet. Ved at folde æsken spares der plads og omkostninger ved forsendelse. Grafikken viser et stedsegrønt træ, der vokser opad og udad, sammen med en Ganoderma-platform, en trane og Nanshan-bjergene. Longan, matrimonieplante og Angelica dahurica indgår ligeledes i motivet. Der er anvendt lyse, retroprægede farver. Æsken måler 100 gange 100 gange 270 millimeter og rummer en flaske på 500 milliliter.
Anerkendelsen
Om A' Design Award i Jern
Changle Spiritusemballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Changle Spiritusemballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Changle Spiritusemballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
- Dimensioner & Emballage
- Box：100mmx100mmx270mm
Bottle：500ml - Tags
- Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
- Produktionsteknologi
- The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
- Designudfordring
- Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
- Forskning
- Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
- Inspiration
- The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
- Projektvarighed
- The project done within 1 months in Shenzhen.
- Driftsflow
- Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
- Teammedlemmer
- Designer:Huang Hai xia, Art direction:Li Yu Chun
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