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Wenzhong Liquor Oplevelsescenter af Liuqiang Feng Zhibo Gong

Wenzhong Liquor Oplevelsescenter af Liuqiang Feng Zhibo Gong er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Bronze i konkurrencekategorien Indretning og Udstillingsdesign.


BronzeIndretning· 2021

Wenzhong Liquor Oplevelsescenter

af Liuqiang Feng Zhibo Gong

Klient: Hope Interior Design

Vinder af A' Design Award i Bronze i kategorien Indretning

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Farver

Designet

Om Wenzhong Liquor Oplevelsescenter

Wenzhong Liquor er et oplevelsescenter bygget inde i et destilleriværksted i Zunyi. En plankevej forbinder besøgsruten og sammenkæder bryggehåndværkshallen, virksomhedskulturhallen, vinlagerstien, den centrale bar og smagningsområdet. Den røde tone fra lokal Danxia-sten og sorghum, bryggekornet, danner grundlag for farveskemaet. Cement, stål og moderne stampet jord udgør de indvendige overflader, og disse materialer er samtidig brandbestandige. Den oprindelige fabriksramme er lav, så en anden etage blev åbnet i kerneområdet for at opnå højde og rumlig tilstedeværelse.

Anerkendelsen

Om A' Design Award i Bronze

Wenzhong Liquor Oplevelsescenter er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Wenzhong Liquor Oplevelsescenter forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Wenzhong Liquor Oplevelsescenter tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber
In terms of technique, the designer extracted the red main color of the local unique red Danxia stone and wine making raw material sorghum, supplemented by the water waves of Chishui River and the popular expression of liquor making technology and Chinese traditional 24 solar terms. Through the use of cement, steel and modern rammed earth, it conveys the architectural interior flavor of the integration of local culture and traditional brewing techniques with modern industry.
Dimensioner & Emballage
The interior of the building is a standard production workshop with a span of 78 meters and a width of 28 meters, which is a frame structure. The entrance hall is compressed into a relatively enclosed space with small and micro permeability. It is divided into exhibition area and storage room.
Tags
Interior, Commercial, Experience Center, Jiang-flavour Chinese spirits, Artistic, Fashionable, Modern Style, Industrial Sense
Produktionsteknologi
In terms of function, the designer connects the tour line through the plank road, sets up the brewing craft hall, enterprise culture hall, wine storehouse visiting trail, central bar and tasting area, so as to let visitors understand the family brewing culture.
Designudfordring
Because the project is located in a self-built factory building, the original structure is limited in height. Therefore, the designer opened the second floor in the core area to solve the building power sense that the space does not have. In view of the flammability of liquor, non combustible or flame retardant materials such as cement and steel are selected to organize the indoor interface structure, presenting the entire combination space of industrial sense and modern style.
Forskning
The owner Wang family is a local business family, who established the current Wenzhong Liquor through acquisition and reorganization in 2010. After ten years of continuous investment and continuous brewing, its production of Wenzhong Jiang-flavour Chinese spirits has reached the local well-known level. Therefore, with the increasing number of customers visiting the winery, the company needs to improve the supporting space to meet the customer's tour experience.
Inspiration
Due to the relatively mature tour and exhibition of French and Italian wineries, the design team has obtained the experience spirit of those who are keen on wine culture to come to the winery from afar, so that more people can visit Wenzhong Liquor and spread the brewing culture of Jiang-flavour Chinese spirits.
Projektvarighed
The project started in March 2020 in Zunyi and finished in October 2020 in Zunyi.
Driftsflow
The center area uses the 28 meters times 18 meters space planning of the building as the core exchange area, the closed wine jars display and sea-viewing platform, and divides the building span of 30 meters as the wine jars sea area.
Patenter
Copyrights belong to Hope Interior Design, 2020.
Teammedlemmer
Liuqiang Feng
Zhibo Gong
Dan Li
Billedkreditering
Image #1: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #2: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #3: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #4: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #5: Photographer Old Blue, Wenzhong Liquor, 2020.

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Godt Design Fortjener Stor Anerkendelse

A' Design Award er en international, jurybedømt udmærkelse for godt design. Deltag i A' Design Award for at få mulighed for meritokratisk anerkendelse, opnå berømmelse, prestige og omtale af dit arbejde. Nominer dit arbejde til A' Design Award og konkurrér om den eftertragtede A' Design Prize.

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