Tanaka 1789 X Chartier Sake Blend 001 Primær funktion: Emballage til sakeflaske af Laurent Hainaut er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Sølv i konkurrencekategorien Emballagedesign.
SølvEmballage· 2021
Tanaka 1789 X Chartier Sake Blend 001 Primær funktion: Emballage til sakeflaske
Klient: Tanaka 1789 X Chartier
Vinder af A' Design Award i Sølv i kategorien Emballage
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Om Tanaka 1789 X Chartier Sake Blend 001 Primær funktion: Emballage til sakeflaske
Tanaka 1789 X Chartier Sake Blend 001 er emballagen til en serie af sakeblandinger. Etiketten bærer et sort-på-sort gittermønster inspireret af væggene i Tanaka-bryggeriet, et eksempel på Kura-arkitektur fra Edo-perioden. Gitteret er trykt som lakering rundt om flasken og er sat sammen i en serie af sekskanter, et symbol på aromatisk videnskab. Sort og hvid er anvendt, fordi begge mærker har disse farver, og sorte flasker er forbeholdt premium-sake. De to navne er forenet i et krydsmønster gennem et fælles bogstav A.
Anerkendelsen
Om A' Design Award i Sølv
Tanaka 1789 X Chartier Sake Blend 001 Primær funktion: Emballage til sakeflaske er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Tanaka 1789 X Chartier Sake Blend 001 Primær funktion: Emballage til sakeflaske forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Tanaka 1789 X Chartier Sake Blend 001 Primær funktion: Emballage til sakeflaske er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
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Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Produktionsteknologi
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Teammedlemmer
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
Sponsoreret
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