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Hiroshima Terrace Virksomhedsidentitet af Shinji Arashigawa

Hiroshima Terrace Virksomhedsidentitet af Shinji Arashigawa er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.


BronzeGrafik· 2021

Hiroshima Terrace Virksomhedsidentitet

af Shinji Arashigawa

Klient: Storm Graphics

Vinder af A' Design Award i Bronze i kategorien Grafik

10,662

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Farver

Designet

Om Hiroshima Terrace Virksomhedsidentitet

Hiroshima Terrace udtrykker sin identitet gennem et rent diamantmønster. Inspireret af Hiroshimas kulturarv som "vandets by" og engang "karpens by", sammensmelter designet den japanske karps yndefulde form med Mitsubishis symbolske farver—og forener sted og brand i én harmonisk vision.

Anerkendelsen

Om A' Design Award i Bronze

Hiroshima Terrace Virksomhedsidentitet er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Hiroshima Terrace Virksomhedsidentitet forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Hiroshima Terrace Virksomhedsidentitet tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber
The logo for the in-house space for communication (HIROSHIMA TERRACE) creates a shape similar to the torii gate of Miyajima, so it can emphasize the uniqueness of Hiroshima. And also, the reason why it uses the carp shape is that Hiroshima has long been called the city of water, and that it was also called "the city of carp" because carp lived there. Therefore, we have tried overlapping it with the image of Nishikigoi wearing the Mitsubishi colors to express both Hiroshima and Mitsubishi.
Dimensioner & Emballage
Poster 728mmx1030mm
Sign 200mmx200mm - 900mmx1200mm
Tags
Hiroshima, Terrace, Mitsubishi, Carp, world, DIA
Produktionsteknologi
The poster is offset printed and represented by process colors and gold grid lines.
The carp shape of the in-house sign is made of magnets so that it can be placed anywhere you like.
The rooms name created an original fonts.
This poster is expressed only in the shape of a diamond.
Designudfordring
the reason why it uses the carp shape is that Hiroshima has long been called the city of water and that it was also called "the city of carp" because carp lived there. Therefore, we have tried overlapping it with the image of Nishikigoi (a brocade carp) wearing the Mitsubishi colors "red, black, and white" to express both Hiroshima and Mitsubishi.
Forskning
This is the visual identity, the sign, or the artwork for the office space.
It has developed with the keyword "from Hiroshima to the world". The logo for the in-house space for communication (HIROSHIMA TERRACE) uses its initial HT and creates a shape similar to the torii(Shinto shrine archway) gate of Miyajima, so it can emphasize the uniqueness of Hiroshima.
Inspiration
This poster is expressed only in the shape of a diamond.
The ripples of water represent the spread to the world.
In addition, the carp is also said to be the "incarnation of the dragon" and represents the regal presence.
We expressed the Mitsubishi Corporation "Incarnation of a dragon" expanding "from Hiroshima to the world", and made it a poster as the artwork.
Projektvarighed
The project started in October 2019 and finished in December 2019. The creation of poster variations continues.
Driftsflow
This is the sign of each room of the Mitsubishi Corporation Hiroshima branch
It is a design of a communication space to unite the feelings of the Mitsubishi Corporation and group companies.
It is expressed using the carp that is the identity of Hiroshima.
Teammedlemmer
Graphic Designer:Shinji Arashigawa
Interior Designer:Ryoutarou Kouduma

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