Jiangmen Culture and Tourism Logo og Brandidentitet af EUCA Culture and Communications Co. Ltd. er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
BronzeGrafik· 2021
Jiangmen Culture and Tourism Logo og Brandidentitet
af EUCA Culture and Communications Co. Ltd.
Klient: Jiangmen culture, tourism, radio, television and Sports Bureau
Vinder af A' Design Award i Bronze i kategorien Grafik
Verificeret Prisvinder
Verificer Prisstatus for #109973Designet
Om Jiangmen Culture and Tourism Logo og Brandidentitet
Jiangmen Culture and Tourism er et logo og en brandidentitet skabt til kultur- og turismesektoren i Jiangmen, en by i Guangdong-provinsen i det sydlige Kina. Logoet er inspireret af det traditionelle kinesiske tegn Men, som betyder port, samt af strukturen fra den traditionelle mindeportal. Elementer hentet fra Jiangmens bybillede, arkitektur, kulturarv, landskab og planteliv er kombineret inden for portens form. Den mattguldne farve antyder en by, der er rig, men samtidig ydmyg. Der blev udviklet en brandidentitetsguide for at understøtte en konsekvent anvendelse.
Anerkendelsen
Om A' Design Award i Bronze
Jiangmen Culture and Tourism Logo og Brandidentitet er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Jiangmen Culture and Tourism Logo og Brandidentitet forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Jiangmen Culture and Tourism Logo og Brandidentitet tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile. - Tags
- Branding, City, Culture and tourism, Logo design, Visual system
- Designudfordring
- Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
- Forskning
- This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
- Inspiration
- Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
- Projektvarighed
- June 2019 – April 2020, Shanghai, China
- Driftsflow
- To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
- Teammedlemmer
- Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
- Billedkreditering
- Ellain Li, Grace Xu， Di Tang
Sponsoreret
Udforsk Udover Designers.org
Opdag produkter, tjenester og muligheder fra vores annoncepartnere.
Mere at Udforske
Relaterede Design
Udforsk flere prisvindende design fra samme kategori, udvalgt efter fortjeneste.
