Jie Yi Couture Brand Identitet af Yiwen Tu er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Jern i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.

JernGrafik· 2021

Jie Yi Couture Brand Identitet

af Yiwen Tu

Klient: Jie Yi Couture Studio

Vinder af A' Design Award i Jern i kategorien Grafik

9,986

Verificeret Prisvinder

Verificer Prisstatus for #109125

Se på A' Design Award Pressemeddelelse Prisemblem

Farver

Designet

Om Jie Yi Couture Brand Identitet

Book Text: Jie Yi Couture er en brand identitet skabt til et couture-studie i Shanghai. Det kinesiske tegn Jie betyder at løse og at dekonstruere, mens Yi betyder én, enhed og konsekvens. Logoet er opbygget med kinesisk typografi, og dele af tegnene er erstattet med symboler på en skrædderdukke og en saks. Mønsterskitser udgør det primære visuelle element, og deres linjer, kurver og noter skaber et detaljeret mønster. Identiteten er anvendt på emballage, der tilbydes i flere størrelser. Designet formidler håndværk og en semi-skræddersyet tilpasningsservice.

Anerkendelsen

Om A' Design Award i Jern

Jie Yi Couture Brand Identitet er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Jie Yi Couture Brand Identitet forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Jie Yi Couture Brand Identitet respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux
Dimensioner & Emballage: The packaging shown is offered in a variety of sizes and iterations based on the product.
Tags: Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
Produktionsteknologi: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
Designudfordring: The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
Forskning: To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
Inspiration: Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
Projektvarighed: The project started in August 2018 in Shanghai and finished in January 2020 in New York.
Driftsflow: Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element.
Teammedlemmer: Independent
Billedkreditering: Yiwen Tu, 2020