Hang Seng Bank Bankfilialens Indretning af Marco Choi and Yan Yik Lun er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Bronze i konkurrencekategorien Indretning og Udstillingsdesign.
BronzeIndretning· 2021
Hang Seng Bank Bankfilialens Indretning
Klient: IMO design
Vinder af A' Design Award i Bronze i kategorien Indretning
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Om Hang Seng Bank Bankfilialens Indretning
Hang Seng Bank er en ny generations bankfilial beliggende i Hong Kong. Filialen dækker 152 kvadratmeter og har en åben og indbydende planløsning med behageligt lys og varme træelementer. Digitale servicefunktioner er integreret i indretningen, herunder elektronisk kølapportering, en digital servicebar og en selvbetjeningsskranke. Kunder kan få en elektronisk kø-billet til skrankeservice via en mobilbank-app inden ankomst. Designet har til formål at reducere ventetiden i filialen og gøre bankforretninger mere effektive og interaktive.
Anerkendelsen
Om A' Design Award i Bronze
Hang Seng Bank Bankfilialens Indretning er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Hang Seng Bank Bankfilialens Indretning forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Hang Seng Bank Bankfilialens Indretning tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
- Dimensioner & Emballage
- Total area: 152 meter square.
- Tags
- Bank, bank design, e-banking, Branch design, retail design, New Generation banking
- Produktionsteknologi
- To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
- Designudfordring
- The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
- Forskning
- Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
- Inspiration
- The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
- Projektvarighed
- The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
- Driftsflow
- This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
- Patenter
- Copyrights belong to IMO design limited, 2019.
- Teammedlemmer
- Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung - Billedkreditering
- Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab
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