Harlem Advocacy Plakatserie af Jiaqi Song er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
BronzeGrafik· 2021
Harlem Advocacy Plakatserie
af Jiaqi Song
Klient: Bandujo Advertising Design
Vinder af A' Design Award i Bronze i kategorien Grafik
Verificeret Prisvinder
Verificer Prisstatus for #107915Designet
Om Harlem Advocacy Plakatserie
Harlem Advocacy er en serie af reklamekampagneplakater skabt til et program for offentlig sundhedsfremme baseret i Harlem, New York City. Plakaterne kombinerer et brandmærke med illustrerede ikoner, hvor hvert ikon repræsenterer én ydelse, såsom medicinsk, social, uddannelsesmæssig eller jobrelateret støtte. Én hovedplakat viser alle ikoner samlet. Til offentlig distribution er serien opdelt i enkeltplakater, der hver viser ét ikon i stor størrelse. Det visuelle udtryk er inspireret af popkunst, så ydelserne hurtigt kan genkendes af de lokale beboere.
Anerkendelsen
Om A' Design Award i Bronze
Harlem Advocacy Plakatserie er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Harlem Advocacy Plakatserie forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Harlem Advocacy Plakatserie tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
- Dimensioner & Emballage
- Digital Design and Illustrations, Printed poster size 24 x 30 inches.
- Tags
- graphic design, poster, illustrations, social service, poster design
- Produktionsteknologi
- Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
- Designudfordring
- The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
- Forskning
- The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
- Inspiration
- The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
- Projektvarighed
- This project started in June 2017 in New York City and finished in September 2017 in New York City.
- Driftsflow
- There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.
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