Nirvana Brand Virksomhedsidentitet af Viana Patricio Barbosa Neto er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Jern i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.

JernGrafik· 2021

Nirvana Brand Virksomhedsidentitet

af Viana Patricio Barbosa Neto

Klient: Viana Patricio

Vinder af A' Design Award i Jern i kategorien Grafik

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Farver

Designet

Om Nirvana Brand Virksomhedsidentitet

Nirvana er en virksomhedsidentitet skabt til et rum for meditation og holistiske terapier. Designet er baseret på enkle geometriske former arrangeret på et gittersystem for at bevare symmetri og balance. Logoet kombinerer uendelighedssymbolet, lotusblomsten og en meditativ stilling. Den vinrøde farve refererer til buddhistiske klædedragter, mens den gule farve refererer til de ornamenter, der anvendes i klostre. Identiteten blev tegnet som vektorgrafik, så logoet kan formindskes eller forstørres uden tab af detaljer og anvendes til både print og digitale medier.

Anerkendelsen

Om A' Design Award i Jern

Nirvana Brand Virksomhedsidentitet er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Nirvana Brand Virksomhedsidentitet forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Nirvana Brand Virksomhedsidentitet respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: This identity and brand project was developed here in Brazil for a space for meditation and holistic therapies. It is distinguished by the simplicity of geometric shapes, which together bring elements that represent the proposal of balance and self-knowledge. The infinity symbols, the lotus flower and the meditative position were used as a reference for the composition of the logo. The color of the wine comes from the Buddhist garments and the yellow color of the ornaments used in the monasteries.
Dimensioner & Emballage: The product was designed using a vector drawing software. The logo can be scaled to different sizes without losing the quality of the compositions. The client received the files in order to be able to use them for printing in CMYK, as well as, for web in RGB mode.
Tags: Identity, Branding, Meditation, Packaging, Logo, Budism, Logo Design, Ayurveda,
Produktionsteknologi: In this composition we used simple geometrical shapes and applied a grid system to adjust the symmetry. The composition process itself was simple, the conceptual part that was explored looking for a clean, functional and organic symbology. We used a vector editing software for the creation process.
Designudfordring: One of the biggest difficulties to create this brand was trying to produce something original, but, at the same time its composition could not be too complex.
In this project we seeked to absorb the sense of identity of the brand. We worked hard to overcome the barriers of the creative process which sometimes can be exhausting, as it requires constant reconstruction and several attempts, tests and more tests for a remarkable result.
Forskning: In the development of this brand project, extensive research was carried out on elements and symbols linked to meditation, Buddhism and Auyrveda culture. After these studies, symbols and colors were identified to be used in the composition of the logo and identity. Much of the creation time was spent exploring geometric shapes with the use of a grid system, aiming at the symmetry and harmony of the brand.
Inspiration: The referential symbology seeks to bring the representativeness of the Nirvana brand project through the infinity symbol, which seeks continuity, and through the meditative position symbol which brings the sense of balance. After obtaining the initial result with the first symbol, we tried to create a more organic shape that would bring a balance conetcion as a group, just as it is a large part of the Nirvana project, which is also collective.
Projektvarighed: The project started in April 2020 and finished in June 2020 in Brazil.
Driftsflow: Because it was designed using a vector editing software, the possibilities are limitless in terms of use and ease. Thus, the created brand can be used in different types of media, materials and objects. It is an identity that is easy to apply because it has proportion and balance. It can be reduced, expanded and applied without losing information.
Billedkreditering: Pexels