Settlements Integreret Kampagne af Pancho Gonzalez er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Bronze i konkurrencekategorien Reklame, Marketing og Kommunikationsdesign.
BronzeReklame· 2020
Settlements Integreret Kampagne
Klient: Inbrax
Vinder af A' Design Award i Bronze i kategorien Reklame
Verificeret Prisvinder
Verificer Prisstatus for #103849Designet
Om Settlements Integreret Kampagne
Bosættelser er en realitet i hele verden og især i Latinamerika. Dette reklamedesign søger at indsamle midler på en anden måde og gør det ved at lancere en film, der i sidste ende ikke eksisterede. For at få en billet skulle folk gå til filmens hjemmeside for at købe deres billetter, og da de gjorde det, indså de, at filmen ikke eksisterede, så de kunne donere deres penge til fonden.
Anerkendelsen
Om A' Design Award i Bronze
Settlements Integreret Kampagne er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Settlements Integreret Kampagne forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Settlements Integreret Kampagne tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
- Dimensioner & Emballage
- Trailers, posters, digital ads and social media.
- Tags
- Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
- Produktionsteknologi
- Integrated campaign across 5 countries in South America.
- Designudfordring
- First online collecting campaign done by Techo Latam.
- Forskning
- The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
- Inspiration
- The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
- Projektvarighed
- Chile, Peru, Argentina, Brazil and Colombia.
- Driftsflow
- Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
- Patenter
- Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando - Teammedlemmer
- Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta - Billedkreditering
- Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
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