Eyesight Nutrition Package Gaveæskeemballage af Ruikang Xie er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.
BronzeEmballage· 2021
Eyesight Nutrition Package Gaveæskeemballage
af Ruikang Xie
Klient: Xiexie Design
Vinder af A' Design Award i Bronze i kategorien Emballage
Verificeret Prisvinder
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Om Eyesight Nutrition Package Gaveæskeemballage
Eyesight Nutrition Package er en gaveæske skabt til et optikbrands 35-års jubilæum. Æsken er lavet af pap og måler 290 x 290 x 290 millimeter. Fire mindre æsker holdes fast mod de fire vægge af magnetiske lukkeanordninger, mens en central spandæske indeholder en kalender, en støttebund og kuponer. Hver side præsenterer et par briller til en udvalgt scene, manualer trykt med brandhistorier og små gaver. Hele strukturen samles i hånden. Designet forbinder brandets historie med daglige arbejds-, sports-, underholdnings- og rejsescener.
Anerkendelsen
Om A' Design Award i Bronze
Eyesight Nutrition Package Gaveæskeemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Eyesight Nutrition Package Gaveæskeemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Eyesight Nutrition Package Gaveæskeemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- As the old brand celebrates its 35th anniversary, Dongbao Optical hopes to attract more attentions on the improvement of its brand image. A brand new ideal life concept is being proposed from the temperature, precision and scale of how Dongbao Optical conducts its behavior and operates its business A moderate viewing distance is pleasing to our eyes and a reasonable nutritional supplement to eyes enriches our lives. It represents the professional and quality products and services of Dongbao Optical, and the principles, wisdom and standards for Dongbao Optical to conduct its behavior and operate its business during past 35 years.
- Dimensioner & Emballage
- 290mmx290mmx290mm
- Tags
- Glasses, nutrition, packaging design, brand humanities
- Produktionsteknologi
- The whole work is made of cardboard and adopts the shotbox structure. There are four small boxes inside which are attached to four walls by magnetic fasteners. The middle bucket box is for the base and the calendar. In addition, there are the drawers and the slots for coupons. They are all handmade.
- Designudfordring
- In terms of concept, we integrate the development story of Dongbao Optical brand and put forward the new concept exclusive to Dongbao people, and creatively use text to plan, write and lead the visual design as a whole. In terms of craft, the holistic packaging structure has been made by manual bonding, which is extremely difficult and challenging during production.
- Forskning
- The anniversary gift boxes for other brands on the market are just a change of form with no humanistic story embedded. However, we have designed and produced our products based on brand stories and humanistic interactions, and enabled customers to feel this considerate brand. The production has also adopted a complex structure which has never been seen before, so it is purely handmade by manual master.
- Inspiration
- The old brand Dongbao Optical has launched a gift box to celebrate its 35th anniversary. The [Eye Brightening Nutrition Package] is inspired by the enterprise culture, management mode and development story of Dongbao Optical, and spreads the idea of “bright eyes for beautiful views” through the refinement and combination of working, sporting, entertaining and traveling scenes. The readable, visible, usable and playable features are achieved by content planning, text writing and scene guidance.
- Projektvarighed
- Started in October 2019 and completed in November, all completed in Dongguan, China
- Driftsflow
- The box is in the outer package of laser. After taking the box out, one can open the blue cover with logo and then open the four sides separately. Each side has a pair of glasses for the corresponding scene, manuals printed with some stories and peripheral gifts. Middle bucket contains the brand coupons, the brand story calendar and the base to support the calendar.
- Billedkreditering
- Image #1-5 Lin Jiahui
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