2030 Messaging Gift Gavekort af Tist er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Jern i konkurrencekategorien Gaveartikler Design.

JernGaveartikler· 2020

2030 Messaging Gift Gavekort

af Tist

Klient: Tist

Vinder af A' Design Award i Jern i kategorien Gaveartikler

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Designet

Om 2030 Messaging Gift Gavekort

2030 Messaging Gift er en serie gavekort designet til forbrugere i tyverne og trediverne. Kortene kan bruges på tværs af alle brandbutikker hos en global livsstilsvirksomhed. Hvert kort bærer en kort besked med opmuntring, ros, trøst eller lykønskning, skrevet i ord, der er velkendte for denne aldersgruppe. Der blev produceret ti typer, hver med målene 50 gange 90 millimeter. Forskellige farver og materialer blev lagt i lag for at give kortets overflade en tredimensionel effekt. Kortene giver folk mulighed for at sende en besked og samtidig beholde den som deres egen.

Anerkendelsen

Om A' Design Award i Jern

2030 Messaging Gift Gavekort er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. 2030 Messaging Gift Gavekort forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. 2030 Messaging Gift Gavekort respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

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Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Dimensioner & Emballage: 50mm*90mm0.03mm / 10 types
Tags: Card, Message
Produktionsteknologi: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Designudfordring: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Forskning: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Inspiration: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Projektvarighed: May ~ December, 2018, All brand stores of CJ Group in Korea
Driftsflow: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Teammedlemmer: TIST, Client : CJ