Debes Intervenir Sikkerhedsplakat af Eduardo Walles er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Jern i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
JernGrafik· 2020
Debes Intervenir Sikkerhedsplakat
Klient: tApp
Vinder af A' Design Award i Jern i kategorien Grafik
Verificeret Prisvinder
Verificer Prisstatus for #101449Designet
Om Debes Intervenir Sikkerhedsplakat
Debes Intervenir er en kampagne med sikkerhedsplakater til arbejdspladsen, skabt til en industrivirksomhed. Plakaterne viser korrekt og forkert brug af værktøjer og faciliteter. Hver scene fokuserer på øjeblikket lige før en ulykke sker. En tegneserieagtig stil bruges til at skabe en venlig og tydelig forbindelse til medarbejderne. En illustreret figur guider personalet gennem hvert budskab. Illustrationerne blev tegnet med vektorillustrationsværktøjer for at bevare en organisk og løs streg, hvorefter de blev farvelagt og komponeret med billedredigeringssoftware. Hver plakat er trykt på styren og måler 900 gange 600 millimeter.
Anerkendelsen
Om A' Design Award i Jern
Debes Intervenir Sikkerhedsplakat er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Debes Intervenir Sikkerhedsplakat forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Debes Intervenir Sikkerhedsplakat respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond. - Dimensioner & Emballage
- Styrene 900 mm X 600 mm. Depth. 50
- Tags
- Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
- Produktionsteknologi
- For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
- Designudfordring
- tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
- Forskning
- For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
- Inspiration
- The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace. - Projektvarighed
- The project started in September 2016 and finished in November 2016 in CDMX.
- Driftsflow
- The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
- Patenter
- None, everything was created form scratch.
- Teammedlemmer
- Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles - Billedkreditering
- None, everything was created form scratch.
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