Jianlibao Wepop Drikkevareemballage af Tiger Pan er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Sølv i konkurrencekategorien Emballagedesign.
SølvEmballage· 2020
Jianlibao Wepop Drikkevareemballage
af Tiger Pan
Klient: Jianlibao
Vinder af A' Design Award i Sølv i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #101162Designet
Om Jianlibao Wepop Drikkevareemballage
Wepop er emballage designet til et sukkerfrit, frugtagtigt danskvand med brus. PET-flasken har en enkel form, der bliver smallere mod toppen. En silketrykt mat film giver overfladen et stabilt greb og en blød fornemmelse. Skrifttypen anvender en pixel-effekt, og hvert tegn er opdelt i separate streger, der fungerer som byggeklodser. Frugter er illustreret i en pop art-stil, med kontrastfarver af høj renhed, der markerer de fire smagsvarianter. Emballagen sigter mod at præsentere en sund drik for unge forbrugere.
Anerkendelsen
Om A' Design Award i Sølv
Jianlibao Wepop Drikkevareemballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Jianlibao Wepop Drikkevareemballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Jianlibao Wepop Drikkevareemballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
- Dimensioner & Emballage
- Diameter 67.5mm
Height 213mm - Tags
- fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
- Produktionsteknologi
- The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
- Designudfordring
- We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
- Forskning
- Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
- Inspiration
- The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
- Projektvarighed
- The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
- Driftsflow
- Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
- Teammedlemmer
- Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie
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