Happiness Mooncake-Pakke af Chao Xu er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.
BronzeEmballage· 2020
Happiness Mooncake-Pakke
af Chao Xu
Klient: La Maison Bakery
Vinder af A' Design Award i Bronze i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #100696Designet
Om Happiness Mooncake-Pakke
Glæde mooncake-pakke er et sæt gavepakker, der består af fem kasser med forskellig struktur og grafik. Inbetween Creative-designteamet skildrede et billede af, hvordan lokalbefolkningen fejrer Mid efterårsfestival ved hjælp af kinesisk stilillustration. Illustrationen viser lokale bygninger og aktiviteter i midten af efteråret, såsom racing dragon boat, slå trommer. Dette gavepakkedesign fungerer ikke kun som en madcontainer, men også en souvenir til fremme af Shien-byens kultur.
Anerkendelsen
Om A' Design Award i Bronze
Happiness Mooncake-Pakke er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Happiness Mooncake-Pakke forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Happiness Mooncake-Pakke tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
- Dimensioner & Emballage
- lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm - Tags
- package design, logo, handrawing, typography
- Produktionsteknologi
- Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
- Designudfordring
- The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
- Forskning
- The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
- Inspiration
- During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
- Projektvarighed
- This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
- Driftsflow
- After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
- Patenter
- Trademark(2019) La Maison Bakery
- Teammedlemmer
- Creative Director: Chao Xu
Illustration: Danlin Zhang - Billedkreditering
- Collaterals and graphic design items: Chao Xu
Photography: Inlight
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