Old Parr Pecynnu Wisgi gan Pierre Delebois - forceMAJEURE Design

Mae Old Parr Pecynnu Wisgi gan Pierre Delebois - forceMAJEURE Design yn enillydd uchel ei barch o'r 2020 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

ArianPecynnu· 2020

Old Parr Pecynnu Wisgi

gan Pierre Delebois - forceMAJEURE Design

Cleient: Diageo

Enillydd Gwobr Arian A' Design Award yn y Categori Pecynnu

34,253

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #99812

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Old Parr Pecynnu Wisgi

Mae Old Parr yn ddyluniad pecynnu ar gyfer amrywiaeth o wisgi Sgotaidd. Cedwir a gwellhawyd y botel gracellog a'i ffurf ogwyddol er mwyn cadw ansawdd cyffyrddol y pecyn a'i deimlad yn y llaw wrth arllwys. Datblygwyd y patrwm cracellu organig ar y cyd â'r gwneuthurwr gwydr. Argraffwyd y labeli ar sylwedd metelaidd gyda gwyn a chwe lliw, dwy farnais ac un plât argraffu cerfweddol. Mae'r bocsys yn defnyddio'r un sylwedd metelaidd a phlât argraffu cerfweddol cerfluniedig sy'n ailadrodd y cracellu. Mae wynebfath Hen Saesneg a'r datganiad oedran yn dwyn i gof hanes y brand.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Old Parr Pecynnu Wisgi yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Old Parr Pecynnu Wisgi fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Old Parr Pecynnu Wisgi yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: forceMAJEURE was tasked to restage the brand, and to redesign the complete range, bringing consistency, elevating and modernizing the look and feel of the pack, and completely redesigning Old Parr 18.The brand world became 2D representation of brand values, elements and personality that can be translated into any medium or 3D space. This became the touchstone for how the brand would develop as the team moved from packaging to advertising, to events and experiences.
Tagiau: #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits, #oldparr #latinamerica
Technoleg Cynhyrchu: For the Old Parr redesign, forceMAJEURE printed the labels on metallic substrate with white and 6 colors, 2 varnishes and one embossing plate. The boxes are printed on metallic substrate as well. The challenge here was to reproduce the bottle label on the facing and apply a sculpted emboss plate over all the box to reproduce the emblematic Old Parr crackle that the bottle is famous for.
Her Dylunio: The redesign of the Old Parr packaging required special attention. Foremost, the brand needed to be “refreshed,” but still maintain its quirkiness and character. Old Parr’s crackled bottle and iconic tilt are recognized worldwide, and great care was given to retain and enhance the bottle’s tactility.

We researched techniques and crackled pattern designs, and worked closely with the glassmaker to achieve the organic crackled pattern, elegant in its own right when viewed up close.

It was important to honor the rich history of the brand and Thomas Parr, the man, while infusing modernity into the design. The Old English typeface and age statement link the brand’s past, but modern printing techniques enhance the label’s depth, character, and tactility. The Portrait of Thomas Parr appears on the front of the bottle with a clever design and printing technique that enables him to appear and disappear when viewing the bottle from different angles.
Ysbrydoliaeth: Born in Scotland, Old Parr has conquered the warm heart of Latin America where it is a synonym of unpretentious status. Its crackled bottle and iconic tilt are recognized worldwide. Great care was given to retain and enhance the bottle’s tactility. forceMAJEURE Design worked closely with the glassmaker to achieve the organic crackled pattern, elegant on its own when viewed up close. The Olde English typeface and age statement link the brand’s past, but modern printing techniques enhance the label’s depth, character, and tactility. Thomas Parr appears on the front of the bottle with a clever design/printing technique.
Llif Gweithrediad: Old Parr’s crackled bottle and iconic tilt are an important part of the brand's personality. In the bottle design, great care was given to retain and enhance the bottle’s tactility, and its feel in the hand when pouring. The bottles tilt reminds us to always see life from a different perspective and embrace all it has to offer.
Aelodau'r Tîm: Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Harry Chong, Product Design Director
Steve Assandri, Production Manager
Cydnabyddiaeth Delweddau: Photo Image 1: Taka Igarashi for forceMAJEURE Photo Studio
Photo Image 2: Taka Igarashi for forceMAJEURE Photo Studio
Photo Image 3: Taka Igarashi for forceMAJEURE Photo Studio
Photo Image 4: Taka Igarashi for forceMAJEURE Photo Studio
Photo Image 5: Taka Igarashi for forceMAJEURE Photo Studio