Mae Bomapp Dylunio Hunaniaeth Brand gan Taiyoon Lee yn enillydd uchel ei barch o'r 2020 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2020

Bomapp Dylunio Hunaniaeth Brand

gan Taiyoon Lee

Cleient: Bomapp

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

19,558

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #99409

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Bomapp Dylunio Hunaniaeth Brand

Mae Bomapp yn ddyluniad hunaniaeth brand a grëwyd ar gyfer cwmni technoleg yswiriant. Mae'r enw Bomapp yn cyfuno boheom, y gair Corëeg am yswiriant, gyda'r gair map. Mae'r symbol, graffeg y motiff a'r dyluniad cyffredinol yn cyfleu'r syniad o gofleidio, sy'n cryfhau hunaniaeth y brand. Mae'r logdeип yn cynnwys y llythyren B, wedi'i lunio i adlewyrchu'r gymhareb aur. Defnyddir y geometreg fanwl gywir i fynegi ymddiriedaeth a phroffesiynoldeb, gwerthoedd craidd y diwydiant yswiriant. Mae'r logo'n ymddangos mewn un lliw, glas neu wyn, yn dibynnu ar y cefndir.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Bomapp Dylunio Hunaniaeth Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Bomapp Dylunio Hunaniaeth Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Bomapp Dylunio Hunaniaeth Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”.
Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity.
Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio.
We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence.
Dimensiynau a Phecynnu: The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
Tagiau: Bomapp , insurance, finance, branding
Technoleg Cynhyrchu: Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
Her Dylunio: Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
Ymchwil: Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
Ysbrydoliaeth: Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience.

By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies.

Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half.
As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with
Hyd y Prosiect: 10.01.2019 - 09.04.2020 / Seoul, Korea
Llif Gweithrediad: Bomapp logo implies the brand's design concept and core value.
The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication.
Aelodau'r Tîm: Creative Director: Taiyoon Lee, BX Designer: Juhee Kim, Kyunghee Kim, CEO : JoonWoo Ryu, Vice-president : Okkyun Kim