Buchanan's Red Seal Pecynnu Potel Wisgi gan Pierre Delebois - forceMAJEURE Design

Mae Buchanan's Red Seal Pecynnu Potel Wisgi gan Pierre Delebois - forceMAJEURE Design yn enillydd uchel ei barch o'r 2020 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

AurPecynnu· 2020

Buchanan's Red Seal Pecynnu Potel Wisgi

gan Pierre Delebois - forceMAJEURE Design

Cleient: Diageo

Enillydd Gwobr Aur A' Design Award yn y Categori Pecynnu

35,856

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #99305

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Buchanan's Red Seal Pecynnu Potel Wisgi

Dyluniad pecynnu ar gyfer wisgi cymysg yw Buchanan's Red Seal. Mae'r dyluniad yn cwmpasu strwythur potel newydd, labeli a blwch anrheg. Mae gan y botel gromliniau meddal sy'n fframio'r sêl goch a osodwyd yng nghanol y wyneb blaen. Mae arfbais Buchanan's wedi'i boglynnu ar gefn y gwydr, fel bod yr arfbais yn weladwy drwy'r blaen. Mae llofnod wedi'i foglynnu yn eistedd wrth ochr y sêl. Mae'r gwydr ambr yn ildio i arlliw gwyrdd wrth y gwaelod, nodwedd a rennir ar draws yr ystod. Mae'r blwch anrheg yn agor fel llyfr i ddatgelu'r botel.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae Buchanan's Red Seal Pecynnu Potel Wisgi yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Buchanan's Red Seal Pecynnu Potel Wisgi fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Buchanan's Red Seal Pecynnu Potel Wisgi yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
Dimensiynau a Phecynnu: Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml
Tagiau: #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
Technoleg Cynhyrchu: For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
Her Dylunio: Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
Ysbrydoliaeth: forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
Aelodau'r Tîm: Harry Chong, Product Design Director
Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
Cydnabyddiaeth Delweddau: Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio