Mae Status Audio Hunaniaeth Brand gan Ryan Paonessa yn enillydd uchel ei barch o'r 2020 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Hysbysebu.

EfyddHysbysebu· 2020

Status Audio Hunaniaeth Brand

gan Ryan Paonessa

Cleient: Ryan Paonessa Design

Enillydd Gwobr Efydd A' Design Award yn y Categori Hysbysebu

12,808

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #98408

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Status Audio Hunaniaeth Brand

Mae Status Audio yn hunaniaeth brand a grëwyd ar gyfer cwmni clustffonau uniongyrchol-i'r-defnyddiwr wedi'i leoli yn Efrog Newydd. Mae'r logo yn efelychu llif patrwm ton sain syml, gyda phob llythyren yn dilyn yr un llwybr fertigol a'r un bwa. Mae'r patrwm ton sain wedi'i fireinio hefyd yn gwasanaethu fel marc eilaidd lle nad oes angen y logo. Mae lliw a theip yn uno'r hunaniaeth weledol ar draws pecynnu, gwefan, deunydd print a deunyddiau marchnata. Nid oes gan y clustffonau unrhyw logo, dim ond cod cynnyrch unigryw, sy'n adlewyrchu dull minimalaidd ac ymarferol. Cynigir y pecynnu mewn sawl maint.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Status Audio Hunaniaeth Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Status Audio Hunaniaeth Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Status Audio Hunaniaeth Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.

The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products.
Dimensiynau a Phecynnu: The packaging shown is offered in a variety of sizes and iterations based on the product.
Tagiau: graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
Technoleg Cynhyrchu: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
Her Dylunio: Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
Ymchwil: The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
Ysbrydoliaeth: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
Hyd y Prosiect: This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
Llif Gweithrediad: Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
Aelodau'r Tîm: Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son
Cydnabyddiaeth Delweddau: Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.