Terark Dyluniad Hunaniaeth Weledol gan Tong Wen

Mae Terark Dyluniad Hunaniaeth Weledol gan Tong Wen yn enillydd uchel ei barch o'r 2020 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

HaearnGraffeg· 2020

Terark Dyluniad Hunaniaeth Weledol

gan Tong Wen

Cleient: Tong Wen

Enillydd Gwobr Haearn A' Design Award yn y Categori Graffeg

11,004

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #93931

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Terark Dyluniad Hunaniaeth Weledol

Mae Terark yn hunaniaeth weledol a ddyluniwyd ar gyfer cwmni technoleg sy'n darparu gwasanaethau prosesu data mawr. Mae'r dyluniad yn seiliedig ar fatrics dotiau wedi'i gyfuno â nifer o liwiau graddiant. Mae dotiau wedi'u cysylltu'n llyfn yn ffurfio'r llythyren T, llythyren gyntaf enw'r cwmni. Darparwyd nifer o raeadrau graddiant, gan alluogi i'r hunaniaeth gael ei haddasu ar gyfer llawer o ddibenion. Cyflwynwyd ffont pwrpasol a phatrwm dotiau hefyd i'w defnyddio mewn print a deunyddiau eraill. Cymhwyswyd yr hunaniaeth ar daflenni, llyfrau blwyddyn, cardiau enw a photeli dŵr.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Terark Dyluniad Hunaniaeth Weledol yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Terark Dyluniad Hunaniaeth Weledol fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Terark Dyluniad Hunaniaeth Weledol am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Dimensiynau a Phecynnu: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Tagiau: Technology, branding, identity, logo, font
Technoleg Cynhyrchu: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Her Dylunio: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Ymchwil: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Ysbrydoliaeth: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Hyd y Prosiect: This project took 3 month from end to end. Main design part was done in San Francisco.
Llif Gweithrediad: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.