Unto Communication Tool Hunaniaeth Gorfforaethol gan Unto

Mae Unto Communication Tool Hunaniaeth Gorfforaethol gan Unto yn enillydd uchel ei barch o'r 2020 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

HaearnGraffeg· 2020

Unto Communication Tool Hunaniaeth Gorfforaethol

gan Unto

Cleient: Unto

Enillydd Gwobr Haearn A' Design Award yn y Categori Graffeg

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #92669

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Unto Communication Tool Hunaniaeth Gorfforaethol

Mae Unto Communication Tool yn system hunaniaeth gorfforaethol wedi'i hadeiladu o amgylch cerdyn enw y gellir ei rannu. Mae'r cerdyn yn mesur 9 wrth 5.4 centimetr ac yn cynnwys yr un wybodaeth gyswllt ddwywaith, gydag un bloc wedi'i argraffu wyneb i waered uwchben y llall. Mae llinell dyllog wedi'i thorri â marwolyn yn rhannu'r ddau floc, fel y gellir rhwygo'r cerdyn yn ei hanner. Mae'r deiliad yn cadw un rhan ac yn rhoi'r rhan arall i ffwrdd, gan alluogi un cerdyn i gyrraedd ail gyswllt. Mae'r hunaniaeth hefyd yn cynnwys taflen bapur newydd a phlastig swigod wedi'i argraffu a ddefnyddir ar gyfer pecynnu.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Unto Communication Tool Hunaniaeth Gorfforaethol yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Unto Communication Tool Hunaniaeth Gorfforaethol fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Unto Communication Tool Hunaniaeth Gorfforaethol am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
Dimensiynau a Phecynnu: Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
Tagiau: Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
Technoleg Cynhyrchu: UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
Her Dylunio: The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
Ymchwil: The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
Ysbrydoliaeth: Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
Hyd y Prosiect: The project started in July till September 2019, in Taipei.
Llif Gweithrediad: The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
Aelodau'r Tîm: Ming Hsi Chou
Ching Yi Angela Chang
Cydnabyddiaeth Delweddau: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.