India Packaging Pecynnu Cynnyrch gan Xiaomi

Mae India Packaging Pecynnu Cynnyrch gan Xiaomi yn enillydd uchel ei barch o'r 2020 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

ArianPecynnu· 2020

India Packaging Pecynnu Cynnyrch

gan Xiaomi

Cleient: Xiaomi

Enillydd Gwobr Arian A' Design Award yn y Categori Pecynnu

31,594

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #92159

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am India Packaging Pecynnu Cynnyrch

Mae India Packaging yn system becynnu a grëwyd ar gyfer llinell cynnyrch electroneg defnyddwyr a werthir yn y farchnad Indiaidd. Mae'r dyluniad yn defnyddio cynllun lliw oren a du cyferbyniol i gynyddu'r effaith weledol ac i adlewyrchu prif liw'r brand. Mae ardal benodol ar bob blwch yn cario hunaniaeth y brand, felly cedwir yr un arddull ar draws cynhyrchion o gategorïau a meintiau gwahanol. Mae strwythur clir ar y blaen yn cyflwyno gwybodaeth allweddol am y cynnyrch, y slogan a'r prif bwyntiau gwerthu. Mae pob blwch wedi'i wneud o bapur, wedi'i dorri â'r llafn ac wedi'i blygu i'w siâp.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae India Packaging Pecynnu Cynnyrch yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i India Packaging Pecynnu Cynnyrch fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae India Packaging Pecynnu Cynnyrch yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
Dimensiynau a Phecynnu: dimension height 30-120, Length 50-95, width 32-50mm
Tagiau: electronic, orange, colorful, technology
Technoleg Cynhyrchu: material: Paper Structure: paper die cut and fold to box.
Her Dylunio: With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
Ymchwil: Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
Ysbrydoliaeth: Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
Hyd y Prosiect: The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
Llif Gweithrediad: Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
Patentau: Copyrights belong to Xiaomi, 2019
Aelodau'r Tîm: Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song
Cydnabyddiaeth Delweddau: Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge