Sincha-Man Hunaniaeth Gorfforaethol gan Donggyun Kang

Mae Sincha-Man Hunaniaeth Gorfforaethol gan Donggyun Kang yn enillydd uchel ei barch o'r 2020 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2020

Sincha-Man Hunaniaeth Gorfforaethol

gan Donggyun Kang

Cleient: Sinchaman

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

12,088

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #91597

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Sincha-Man Hunaniaeth Gorfforaethol

Mae Sincha-Man yn rhaglen hunaniaeth gorfforaethol a grëwyd ar gyfer gwasanaeth prydlesu a llogi ceir bach. Adeiladwyd yr hunaniaeth o amgylch cymeriad arwrol, gan fod arwyr yn cael eu hadnabod yn eang trwy eu symbolau. Mae darluniau, eiconau, symbolau a theipograffeg wedi'u llunio mewn llinellau glas oeraidd yn mynegi gonestrwydd, ymddiriedaeth a chyflymder. Mae motiff sy'n awgrymu lleuad-olau arwr yn atgyfnerthu'r thema. Cymhwysir yr un elfennau'n gyson ar draws cyfryngau ar-lein ac all-lein. Nod yr hunaniaeth yw rhoi adnabyddiaeth gref ac argraff ffafriol i'r brand newydd mewn marchnad orlawn.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Sincha-Man Hunaniaeth Gorfforaethol yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Sincha-Man Hunaniaeth Gorfforaethol fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Sincha-Man Hunaniaeth Gorfforaethol yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Sinchaman is a small-scale brand that provides a car-lease&rental service started from a one-man business. In the situations of the saturated market, preoccupancy of large companies and the importance of economy of scale, we judged that implanting strong recognition and favorable impression to customers are important to enter the market and establish itself successfully as a new brand. Building only one strong brand image from brand naming to identity was demanded to establish that.
Dimensiynau a Phecynnu: Design elements are consistently communicated via a variety of contact media, both online and offline, that is perceived as a unique brand experience that only the 'Sinchaman' can offer.
Tagiau: Sinchaman, CI, BI, Corporate Identity, Brand Identity
Technoleg Cynhyrchu: Illustrations that symbolize honesty, trust, and power of quickness, motifs that symbolize hero's halo effect, cool blue line colors, icons, symbols, and typography intuitively convey the pride and mindset of the 'Sinchaman' for the rental &lease service he wants to offer his customers.
Her Dylunio: The brand Sinchaman understands difficulties customers suffer and the situation of the market,
and it deduces tone and manner that leads the brand to resolve them.
Ymchwil: We need to convey the strong image to enter the competitive market.
Through the hero based on the brand core values, we set a strategy of personifying the brand image to step close to customers friendly and leave a strong impression.
Ysbrydoliaeth: Lots of heroes have their own symbols, and people recognize them by their symbols. Sinchaman also enables people to recognize Sinchaman by the symbol.
Hyd y Prosiect: The project started in December 2018 and finished in March 2019 in Republic of Korea.
Llif Gweithrediad: Sinchaman is a car rental service brand that works with the right mind-set in the competitive and complex market of car rental service. provides guides which are kind as bright light to customers who have difficulty from a complicated procedure of car rental service, and thinks honest quotation and sincere movement is the fastest way of service for customers. wishes to be remembered for a long time as a brand that gives strong faith in the confusing market with information overload.
Aelodau'r Tîm: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim