Ningxiahong Reign Title Potel Gwirod gan Sunkiss Design Team

Mae Ningxiahong Reign Title Potel Gwirod gan Sunkiss Design Team yn enillydd uchel ei barch o'r 2020 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2020

Ningxiahong Reign Title Potel Gwirod

gan Sunkiss Design Team

Cleient: The Ningxiahong Wolfberry Liquor

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

23,064

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #89801

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Ningxiahong Reign Title Potel Gwirod

Mae'r cyfuniad o "cynnyrch + caligraffeg + teitl teyrnasiad" yn creu hunaniaeth weledol unigryw. Mae teitl teyrnasiad yn air addawol ei hun sy'n cyflwyno dymuniad da. Pan gaiff ei gymhwyso i'r pecyn cynnyrch ar ffurf caligraffeg, mae gan y cynnyrch argraffnod o ddiwylliant clasurol Tsieineaidd a phriodoledd cymdeithasol, a chyflwynir bendithion addawol y cynnyrch i ddefnyddwyr, fel bod gan ddefnyddwyr fwy i siarad amdano wrth yfed. .

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Ningxiahong Reign Title Potel Gwirod yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Ningxiahong Reign Title Potel Gwirod fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Ningxiahong Reign Title Potel Gwirod yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: For this medium-end product of Ningxiahong, its exterior design draws on the ancient Chinese concept of "round sky and square earth"; the combination of black, red and gold improves perceived product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Dimensiynau a Phecynnu: Bottle volume 750ml,high 300mm,the widest diameter 75mm
Tagiau: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, reign title
Technoleg Cynhyrchu: The packing material is porcelain with a matte finish, and the reign title is subject to gold stamping and decaling
Her Dylunio: The Ningxiahong brand is aging. In order to change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image, we decide to strengthen the brand's cultural communications with consumers. The challenge of our package design is to select proper cultural elements for communication and combine them with the product.
Ymchwil: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we have selected the "reign title" - a cultural symbol with distinctive historical characteristics. This product is combined organically with traditional Chinese culture to improve the cultural identity of consumers with the brand.
Ysbrydoliaeth: A reign title is an auspicious word itself that delivers a good wish. The combination of "product - calligraphy - reign title" creates a unique visual identity! The reign title is applied to the product package in the form of calligraphy, the product has a strong imprint of classical Chinese culture and a strong social attribute.product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Hyd y Prosiect: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Llif Gweithrediad: The reign title is selected as the core element of the cultural identity of this product based on the demand of the target group, improving the cultural value and social attribute of this product. A reign title is an auspicious word itself that delivers a good wish. When used in the package as a design element, it promotes good interactions with consumers.
Aelodau'r Tîm: Design Leader: Zhou Hong; Design Director: Wu Changzhi