Peace and Presence Well-Being Brandio gan Lisa Winstanley

Mae Peace and Presence Well-Being Brandio gan Lisa Winstanley yn enillydd uchel ei barch o'r 2020 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

ArianGraffeg· 2020

Peace and Presence Well-Being Brandio

gan Lisa Winstanley

Cleient: Peace & Presence Well-being UK

Enillydd Gwobr Arian A' Design Award yn y Categori Graffeg

55,938

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #87317

Archwilio Mwy Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Peace and Presence Well-Being Brandio

Heddwch a Phresenoldeb Lles Cwmni therapi cyfannol wedi'i leoli yn y DU sy'n darparu gwasanaethau fel adweitheg, tylino cyfannol a reiki i adnewyddu'r corff, meddwl ac ysbryd. Mae iaith weledol y brand P&PW yn seiliedig ar yr awydd hwn i ysgogi cyflwr heddychlon, tawelu ac ymlaciol a ysbrydolwyd gan atgofion plentyndod hiraethus o natur, gan dynnu'n benodol o'r fflora a'r ffawna a geir ar lannau afonydd a thirweddau coetir. Mae'r palet lliw wedi'i ysbrydoli gan nodweddion Dŵr Sioraidd yn eu cyflwr gwreiddiol ac ocsidiedig, eto'n ysgogi hiraeth yr oes a fu.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Peace and Presence Well-Being Brandio yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Peace and Presence Well-Being Brandio fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Peace and Presence Well-Being Brandio yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
Dimensiynau a Phecynnu: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
Tagiau: branding, visual identity, logo, stationery, packaging, merchandise
Technoleg Cynhyrchu: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
Her Dylunio: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
Ymchwil: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
Ysbrydoliaeth: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
Hyd y Prosiect: The project Started in December 2018 and finished in June 2019 in Singapore and UK
Llif Gweithrediad: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.