Mirzam: Monsters Collection Pecynnu Siocled gan Backbone Branding

Mae Mirzam: Monsters Collection Pecynnu Siocled gan Backbone Branding yn enillydd uchel ei barch o'r 2021 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

AurPecynnu· 2021

Mirzam: Monsters Collection Pecynnu Siocled

gan Backbone Branding

Cleient: Backbone Branding

Enillydd Gwobr Aur A' Design Award yn y Categori Pecynnu

36,802

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #86552

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Mirzam: Monsters Collection Pecynnu Siocled

Roedd angen brandio ar wneuthurwyr siocled o'r Emiradau Arabaidd Unedig (Dubai) ar gyfer siocled ffa-i-bar wedi'i wneud â llaw. O'r enwi a'r hunaniaeth i ddyluniad a phecynnu'r cynnyrch, dyluniodd y tîm bob elfen gyda stori hynod ddiddorol o amgylch y cysyniad cyfan. Crëwyd y brand yn seiliedig ar deithiau trwy'r Dwyrain hynafol ar hyd llwybrau a llwybrau cefnfor anghofiedig ers amser maith. Taith o un wlad i'r llall, cyfarfod angenfilod a chymeriadau chwedlonol. Mae'r dyluniad pecynnu yn rhith o daith rhwng myth a realiti.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae Mirzam: Monsters Collection Pecynnu Siocled yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Mirzam: Monsters Collection Pecynnu Siocled fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Mirzam: Monsters Collection Pecynnu Siocled yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Dimensiynau a Phecynnu: Width 31 mm x Depth 1 mm x Height 61 mm
Tagiau: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Technoleg Cynhyrchu: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Her Dylunio: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Ymchwil: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Ysbrydoliaeth: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Hyd y Prosiect: January-September 2015, Yerevan, Armenia
Llif Gweithrediad: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Patentau: Copyrights belong to Mirzam Chocolate Makers
Aelodau'r Tîm: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Cydnabyddiaeth Delweddau: All Photo Credits to Bacbkone Branding