Cervinago Rosso Dylunio Pecynnu gan Luigi Mazzei

Mae Cervinago Rosso Dylunio Pecynnu gan Luigi Mazzei yn enillydd uchel ei barch o'r 2019 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2019

Cervinago Rosso Dylunio Pecynnu

gan Luigi Mazzei

Cleient: Azienda Agricola Cerchiara

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

14,003

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #81713

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Cervinago Rosso Dylunio Pecynnu

Yn gynnar yn y 1940au, cydiodd cerrynt sinematograffig o'r enw "noir". Y prif gymeriad drodd allan i fod yn wraig dywyll, deniadol a chain, yn gwisgo dillad tywyll. Mae'r hunaniaeth a gynrychiolir gyda dyluniad y label wedi'i ysbrydoli gan ffilm Billy Wilder "Double Indemnity". Mae cefndir Label a llythrennau ffurfdeip Cervinago yn dwyn i gof gynnwys cudd y botel a minlliw y wraig dywyll. Ardal gynhyrchu ddaearyddol sy'n drech yn y ffurfdeipiau eraill. Mae ffeithluniau ar y label cefn yn amlygu prif nodweddion y botel.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Cervinago Rosso Dylunio Pecynnu yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Cervinago Rosso Dylunio Pecynnu fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Cervinago Rosso Dylunio Pecynnu yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Thanks to the usage of a typeface 30s styles, the bottle has been dressed with a dark dress, at the same time elegant and seductive. The red lettering of Cervinago predominates over the entire label, and represents the dark lady of cinematographic stereotype of those years. The red revokes both the hidden content of the bottle and the lipstick of the dark lady on the glass, common picture in the movies.
Dimensiynau a Phecynnu: Wine bottle 75 cl Height : 280mm Diameter : 68mm
The label consists of two parts: the main label (80 x 110 mm), and the back label (70 x 80 mm)
Tagiau: wine, label, packaging, Packaging design, brand identity, Cervinago
Technoleg Cynhyrchu: An uncoated, matt, woodfree printing paper with a tactile hand made appearance and feel. Wet strength and anti fungicidal treated it is specially designed for the labeling of luxury goods, wines and beverages in particular.
Her Dylunio: The invite to discover the mystery through the seduction of the product is a metaphorical recall to the conceptual exceedance of little known territory of Alta Ionian Calabria, out of the mass tourist destinations and ideal for lovers of natural and rural experiences linked to the high quality products poorly known and procurable.
Ymchwil: Starting from the key contents (from the conceptual basis) of the semiotic square of Floch (that defines the conceptual reason according to which a consumers choose a good or a service), the branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. Seduction and mystery, playful and utopian values capture the attention of the consumer, inviting him to discover the content of the bottle and the geographical area in which it is born.
Ysbrydoliaeth: The branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. The label, with a black background, takes the same atmosphere of the noir movies 40s styles, in which the main character was often an elegant seductive and mysterious woman.
Hyd y Prosiect: The project lasted five months, from February 2017 to July 2017 and it was created in Trebisacce (Cosenza, Italy). It was shown at 2018 in Verona at Vinitaly International Packaging Competition 2018 (Winning the Bronze Label)
Llif Gweithrediad: The main pillars of the communication strategy are quality, territory and origin. The above mentioned values are reflected in the communication path of the label, aimed at informing the customers on the whole production cycle of Cervinago. The infographics on the back of the label have been designed to be engaging peoples, giving clues of the main features of the wine as the year, serving temperature and alcoholic richness. The main goal of the icons is to support the customer that is habits to read less and less because he is influenced by the prevailing and overabundant web communication full of text.
Aelodau'r Tîm: Designer: Luigi Mazzei
Cydnabyddiaeth Delweddau: Image#1: Photographer Luigi Mazzei, 2019
Optional Image#1: Photographer Luigi Mazzei, 2019
Optional Image#2: Photographer Luigi Mazzei, 2019
Optional Image#3: Photographer Luigi Mazzei, 2019
Optional Image#4: Photographer Luigi Mazzei, 2019
Image Profile: Photographer Gaetano Gianzi, 2019
Video Credits: Luigi Mazzei, 2019