Neidio i'r cynnwys
Cistanche Desertico Pecynnu Diodydd gan Lei Wen

Mae Cistanche Desertico Pecynnu Diodydd gan Lei Wen yn enillydd uchel ei barch o'r 2026 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.


EfyddPecynnu· 2026

Cistanche Desertico Pecynnu Diodydd

gan Lei Wen

Cleient: Tocreate Brand

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

5,724

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #182731

Lliwiau

Y Dyluniad

Am Cistanche Desertico Pecynnu Diodydd

Mae Cistanche Desertico yn ddyluniad pecynnu ar gyfer diod planhigol wedi'i gwneud â pheptid cistanche deserticola. Mae'r pecyn yn flwch cryno sy'n ffitio'n hawdd y tu mewn i fag. Mae'r strwythur yn ysgafn ac yn fodiwlaidd, fel y gellir tynnu'r ddiod y tu mewn allan ar ôl un cam agor. Gwneir y blwch o gerdyn gwyn gyda stampio ffoil aur, sy'n cefnogi arddull weledol finimalaidd a ffurfiol. Mae'r dyluniad yn symud i ffwrdd o olwg drom pecynnu tonig traddodiadol ac yn mynd i'r afael ag arferion dyddiol gweithwyr swyddfa ifanc.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Cistanche Desertico Pecynnu Diodydd yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Cistanche Desertico Pecynnu Diodydd fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Cistanche Desertico Pecynnu Diodydd yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw
This project focuses on the "Zhuangben" brand of Cistanche deserticola peptide plant-based beverages under Dong-E-E-Jiao, targeting modern office workers and creating a functional and aesthetically pleasing energizing tonic. Structurally, it adopts a portable, compact box design, aiming to be a "magic little black box in young people's bags," with a lightweight, modular design enhancing the on-the-go energy capsule experience. The overall minimalist style breaks away from the traditional heavy image of tonics, achieving a fusion of traditional tonic wisdom with contemporary youthful aesthetics and efficient lifestyles, injecting youthful and international vitality into the brand.
Dimensiynau a Phecynnu
230*158*145毫米
Tagiau
Big health brands, plant-based beverages, packaging design
Technoleg Cynhyrchu
White cardboard box with gold foil stamping.
Her Dylunio
How to create a brand super symbol, form differentiated brand assets, and increase product sales on e-commerce platforms.
Ymchwil
1. Research Objective: To help desert Cistanche deserticola herbal products penetrate the youth market.

2. Methodology: First, market demand was surveyed, then product characteristics were considered in the design, and finally, the design effect was verified. The entire process revolved around "user appeal, practicality, and distinctiveness."

3. Research Conclusion: The black and gold color scheme and portable, compact packaging design were well-received by 85% of participants, and 90% believed that its portability met daily needs and allowed for quick identification of the product's core selling points.

4. Insights and Impact: Young people prefer simple, high-end, and portable packaging for health supplements. Abandoning traditional, heavy packaging is key to attracting this demographic. Commercially, this helps enhance the product's market competitiveness; socially, it makes traditional herbal supplements more relevant to young people's lives; and in terms of design, it provides a "youthful + practical" reference for similar plant-based beverage packaging.
Ysbrydoliaeth
Inspired by the youthful consumer trend of "light nourishment, anytime supplementation, and high efficiency," the design centers on a black and gold aesthetic, minimalist design, and portable structure to create a "capsule" that can be carried anywhere. Through youthful visual language, clear functional symbols, and modular structural innovation, traditional nourishment is truly integrated into daily life, achieving the dual value of cultural heritage and brand rejuvenation.
Hyd y Prosiect
The project will be launched in 2025 and enter the production and sales phase.
Llif Gweithrediad
This desert Cistanche deserticola plant beverage is very easy to use. Simply open the outer box to take out the portable drink, making it convenient to carry and drink without any complicated steps. Its appearance remains unchanged; the core design is fixed, with only two simple interactions: opening and closing. Just pick it up to use and put it down to store.
Patentau
donge ejiao
Aelodau'r Tîm
LEO

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