Mae Huong Incense Hunaniaeth Brand, Dylunio Pecynnu gan Huy Nguyen Tran yn enillydd uchel ei barch o'r 2026 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Hysbysebu.

EfyddHysbysebu· 2026

Huong Incense Hunaniaeth Brand, Dylunio Pecynnu

gan Huy Nguyen Tran

Cleient: Huong

Enillydd Gwobr Efydd A' Design Award yn y Categori Hysbysebu

8,326

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #178292

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Huong Incense Hunaniaeth Brand, Dylunio Pecynnu

Prosiect brandio a dylunio pecynnu ar gyfer brand arogldarth Fietnamaidd cyfoes yw Huong. Mae'r dyluniad yn ailddehongli addoli hynafiaid fel defod synhwyraidd dawel ar gyfer cenedlaethau iau. Mae'r lliwiau'n dilyn y Pum Elfen, ac mae strwythur y pecynnu wedi'i seilio ar y Chwe Chytgord a'r tŷ tri adran traddodiadol. Mae'r set yn cynnwys prif flwch hecsagonol, chwe blwch arogldarth mewnol, dau ddaliwr arogldarth a deunyddiau printiedig. Mae gwefan gysylltiedig o'r enw Gap yn ymestyn yr un system weledol, gan ganiatáu i ymwelwyr ryngweithio â silwetau hynafol a ffurfir o'u cysgod eu hunain.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Huong Incense Hunaniaeth Brand, Dylunio Pecynnu yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Huong Incense Hunaniaeth Brand, Dylunio Pecynnu fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Huong Incense Hunaniaeth Brand, Dylunio Pecynnu yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Huong (Scent) is a contemporary incense brand that reinterprets Vietnamese ancestor worship for younger generations through a refined sensory-wellness ritual. Distinctive strengths include a heritage-led identity system, Five Elements color logic, and packaging architecture derived from Six Harmonies and traditional three-compartment house typology. The project is extended by Gap (Meet), an interactive platform where users’ shadow-based ancestral silhouettes connect personal memory with collective lineage.
Dimensiynau a Phecynnu: The set includes 1 hexagonal master box, 6 inner incense boxes, 2 incense holders, and supporting printed materials (brochure, leaflet, instruction card). The structure is based on Six Harmonies and a three-panel opening inspired by traditional Vietnamese altar-house layouts. The package combines symbolic storytelling and practical usability, while the Gap (Meet) website extends the same visual system into an interactive digital ritual journey.
Tagiau: Renovative, Original, Respect, Nostalgic, Mythical
Technoleg Cynhyrchu: We developed Huong through a research-led creative process that blends cultural storytelling with contemporary brand execution. The system includes identity design, pattern development, structural packaging prototyping, 3D visualization, and interactive web design. From logo to layout, each element was refined through iterative testing to keep the experience meaningful, clear, and emotionally engaging across print, object, and digital touchpoints.
Her Dylunio: The hardest part was modernizing a sacred tradition without reducing it to decoration. We needed to balance spiritual authenticity with contemporary aesthetics across language, form, and interaction. Another challenge was building one coherent narrative across packaging and digital media. Through repeated cultural review and design iteration, we achieved a system that feels both respectful and relevant to younger audiences.
Ymchwil: This project uses qualitative cultural and design research. Our objective was to renew Vietnamese ancestor worship for younger generations. We combined desk research, visual analysis, and iterative prototyping, using historical references, folklore symbols, packaging mockups, and interaction wireframes. Team critiques and user readability checks guided refinement. The result is a clear, heritage-led brand experience that strengthens cultural continuity and makes ritual practice more approachable in modern life.
Ysbrydoliaeth: Huong was inspired by Vietnam’s fading tradition of ancestor worship and the profound symbolism of incense as a bridge between worlds. Through cultural research on Vietnamese rituals, Vietnamese Gods, Spiritual Deities, Five Elements Theory, and the Yin–Yang philosophy, the project reinterprets these heritage elements into modern packaging and digital experiences—reviving spiritual values and reconnecting younger generations with their ancestral roots.
Hyd y Prosiect: The project started in April 2025 and finished in November 2025 in Ho Chi Minh City, Vietnam
Llif Gweithrediad: The experience begins as users open the hexagonal master box, revealing six incense sets arranged like chapters of a story. Each box unfolds smoothly, guiding the user through layers of discovery—from lighting incense, uncovering its meaning, knowing more about Ancestral Worshipping and Vietnamese Incense Village.

The Gap (Meet) website extends this ritual digitally, letting users interact with ancestral silhouettes inspired by their own shadow—turning a simple act into a personal, spiritual reunion.
Aelodau'r Tîm: Director: Huy Nguyen
Designer: Linh Bui
Designer: Thanh Nguyen
Motion Designer: An Do
Copywriter: Mai Phuong Le
Copywriter: Thien My Bui
Motion Designer: Thanh Dang
3D Supervisor: Thu Pham
3D Designer: Khanh Nguyen
Instructor: Ha Van Minh