Yebuna Pecynnu Coffi gan Antonia Skaraki

Mae Yebuna Pecynnu Coffi gan Antonia Skaraki yn enillydd uchel ei barch o'r 2026 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

HaearnPecynnu· 2026

Yebuna Pecynnu Coffi

gan Antonia Skaraki

Cleient: Taresso Artisanal Coffee Roasters

Enillydd Gwobr Haearn A' Design Award yn y Categori Pecynnu

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #176506

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Yebuna Pecynnu Coffi

Dyluniad pecynnu ar gyfer amrywiaeth o gymysgeddau coffi wedi'u rhostio yw Yebuna. Mae'r hunaniaeth yn tynnu ar Ethiopia, man geni coffi, ac ar y gair Amhareg Yebuna. Mae logo wedi'i fframio gan gromfachau yn cyfeirio at daith coffi o'r tarddiad i'r cwpan. Mae typograffeg fertigol drawiadol yn gwella gwelededd ar y silff, ac mae lliwiau llachar wedi'u hysbrydoli gan afonydd, mynyddoedd a machludoedd Affrica yn gwahaniaethu pob cymysgedd. Cedwir y coffi mewn bagiau gwydn y gellir eu hail-selio sy'n cadw ffresni. Mae argraffu uwch yn atgynhyrchu graddiannau manwl a thonau cyfoethog.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Yebuna Pecynnu Coffi yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Yebuna Pecynnu Coffi fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Yebuna Pecynnu Coffi am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Yebuna Coffee's design bridges Ethiopia's heritage with modern clarity. The logo, framed by parentheses, symbolizes coffee's transformative journey, while bold typography asserts confidence. Vivid colors inspired by African landscapes distinguish each blend and evoke emotion. The packaging unites culture, function, and storytelling, offering a product identity that is both memorable and deeply rooted in tradition.
Dimensiynau a Phecynnu: Width 140mm x Depth 90mm x Height 350mm
Tagiau: Ethiopia, coffee design, packaging, brand identity, culture, typography, innovation
Technoleg Cynhyrchu: The packaging is made from durable, resealable coffee bags designed to preserve freshness. Advanced printing techniques allow for precise gradients and rich, vibrant tones that echo African scenery. Digital design processes were used to refine typography and the symbolic logo, ensuring clarity and impact. The result is a balance of strong visual identity and practical functionality, optimized for consumer use.
Her Dylunio: The primary challenge was expressing Ethiopia's coffee legacy in a contemporary and globally appealing way. Balancing cultural authenticity with modern aesthetics required sensitivity to avoid cliches. External constraints such as sustainable materials, print limitations, and production feasibility shaped key decisions. Overcoming these obstacles led to a design that celebrates tradition while presenting a bold, competitive brand identity for today’s market.
Ymchwil: This project stems from cultural and visual research into Ethiopia's coffee heritage. Objectives included creating a brand that reflects authenticity and global relevance. The methodology combined ethnographic insights, language study, and visual testing of typography and color. Iterations ensured clarity and impact. Results confirmed that consumers resonate with its emotional and cultural depth, making it more than packaging, an identity rooted in heritage.
Ysbrydoliaeth: The project draws inspiration from Ethiopia, the birthplace of coffee, where culture and ritual are inseparable from daily life. The Amharic word Yebuna embodies authenticity, while the natural landscapes of rivers, mountains, and sunsets shaped the visual language. The aim was to design packaging that does not merely contain coffee but reflects its heritage, joy, and universal role in connecting people.
Hyd y Prosiect: The project started in December 2023 in Athens and finished in April 2024 in Athens
Llif Gweithrediad: The design ensures ease of use through resealable, airtight structures that maintain product quality. Large vertical typography enhances visibility on shelves, while bold colors clearly differentiate each variety. Interaction is intuitive, helping consumers quickly identify blends. Beyond function, the design conveys narrative and emotion, inviting users to connect with coffee’s origins while enjoying a refined product experience.
Aelodau'r Tîm: Designer: Andreas Deskas
Creative Director: Antonia Skaraki
Cydnabyddiaeth Delweddau: Image #1 Art Director Andreas Deskas
Image #2 Art Director Andreas Deskas
Image #3 Art Director Andreas Deskas
Image #4 Art Director Andreas Deskas
Image #5 Art Director Andreas Deskas