Mae Orla 55 Hunaniaeth Brand gan Jesmynny Morais yn enillydd uchel ei barch o'r 2026 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Hysbysebu.
ArianHysbysebu· 2026
Orla 55 Hunaniaeth Brand
gan Jesmynny Morais
Cleient: Dinamize Empreendimentos
Enillydd Gwobr Arian A' Design Award yn y Categori Hysbysebu
Enillydd Gwobr Wedi'i Wirio
Gwirio Statws Gwobr ar gyfer #176149Y Dyluniad
Am Orla 55 Hunaniaeth Brand
Datblygwyd brand Orla 55 mewn cydweithrediad agos â'r cwmni pensaernïaeth, gan dynnu ysbrydoliaeth o foderniaeth Brasil y 1950au. Mae ei hunaniaeth weledol yn ymgorffori llinellau glân, cydbwysedd geometrig, a chyfeiriadau cynnil at y cyfnod, gan greu cysylltiad clir rhwng yr adeilad, ei iaith bensaernïol, a'r brand ei hun. Mae'r dull unedig hwn yn sicrhau dyluniad cydlynol a bythol sy'n adlewyrchu hanes a chymeriad cyfoes y prosiect fel ei gilydd.
Y Gydnabyddiaeth
Am y Gwobr Arian A' Design Award
Mae Orla 55 Hunaniaeth Brand yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Orla 55 Hunaniaeth Brand fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Orla 55 Hunaniaeth Brand yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.
Y Tu Ôl i'r Dyluniad
Pecyn i'r Wasg
Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.
- Priodweddau Unigryw
- The Orla 55 brand translates Brazilian modernist principles into a contemporary visual identity system based on geometry, proportion and typographic precision. The scalable design system ensures consistency across editorial, digital and architectural applications. The project contributed to a 25 percent increase in perceived market value and sales price per square meter through strategic brand positioning and visual coherence.
- Dimensiynau a Phecynnu
- Developed within ISO compliant digital workflows, the visual system is scalable and versatile, optimized for high resolution print production as well as digital applications. Font families and color codes were defined with precise parameters to maintain visual consistency across all brand touchpoints.
- Tagiau
- Brazilian modernism, coastal lifestyle, real estate branding, timeless design, visual identity, architectural integration, brand strategy, contemporary refinement, residential experience
- Technoleg Cynhyrchu
- The development of the brand identity followed a collaborative and iterative process, combining historical research, architectural references, and principles of modern design. Detailed design development ensured visual precision, while carefully selected typography and color palettes established a balanced and scalable system adaptable to multiple platforms and formats.
- Her Dylunio
- The main challenge was interpreting Brazilian modernist architecture from the 1950s without creating a nostalgic identity. The project required translating historical principles into a contemporary visual language aligned with coastal lifestyle and architectural coherence. Balancing heritage and innovation while maintaining clarity, consistency and market relevance was essential to create a timeless and adaptable brand system.
- Ymchwil
- The project combines historical research, cultural analysis and strategic positioning to create a brand identity rooted in Brazilian modernism and adapted to the coastal context. As part of the Tropicos framework, the system integrates architectural references from the 1950s with contemporary design principles, resulting in a cohesive visual language that reinforces differentiation, perceived value and consistency across brand applications.
- Ysbrydoliaeth
- Inspired by Brazilian modernist architecture from the 1950s, Orla 55 was developed as part of the Tropicos conceptual framework created for coastal developments. The project combines architectural research, modernist principles and contemporary design methodology to create a coherent visual identity system aligned with architecture, cultural context and lifestyle, reinforcing consistency between brand language and built environment.
- Hyd y Prosiect
- The project started in February 2024 in Itajai, Santa Catarina, and was finalized in February 2025. It is currently in the final stage of preparation for the official launch.
- Llif Gweithrediad
- Every brand touchpoint, from physical signage to digital platforms, was designed to provide a seamless and intuitive experience. The identity and aesthetic, aligned with the coastal lifestyle, ensure consistency, recognition, and a sense of belonging for residents and visitors. From sales materials to on site applications, Orla 55 extends the promise of design quality into a tangible and aspirational living experience.
- Patentau
- Copyright belongs to Jesmynny Morais, 2025
- Cydnabyddiaeth Delweddau
- Vídeo: Jesmynny Morais
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