Mae Shengquan Pecynwaith Cwrw gan Ningbo Mebox Brand Design Co., Ltd yn enillydd uchel ei barch o'r 2025 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2025

Shengquan Pecynwaith Cwrw

gan Ningbo Mebox Brand Design Co., Ltd

Cleient: China Resources Snow Breweries (China) Qinghai Sales Branch

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

12,676

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #172352

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Shengquan Pecynwaith Cwrw

Mae Shengquan yn ddyluniad pecynwaith cwrw a ysbrydolwyd gan ddiwylliant Tibetaidd. Mae'r botel yn defnyddio tôn las flaenllaw sy'n cyfeirio at burdeb dŵr ffynnon Kunlun, gyda thonau arian sy'n atgoffa rhywun o gopaon eira. Cyfunir amlinellau gwisgoedd traddodiadol Tibetaidd a phatrymau croes lwcus â steil weledol fodern. Mae teipograffeg glir a lliwiau cryf yn sicrhau bod y label yn hawdd i'w ddarllen. Gwneir y label a'r pecynwaith allanol o bapur ailgylchadwy. Gwneir y botel o wydr a'r caead o fetel. Mae'r pecyn yn mesur 238 wrth 75 wrth 75 milimetr.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Shengquan Pecynwaith Cwrw yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Shengquan Pecynwaith Cwrw fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Shengquan Pecynwaith Cwrw yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: This packaging design captures the essence of purity and strength, vividly reflecting the pristine water source of Kunlun Sacred Spring. Rooted in Tibetan cultural motifs yet infused with modern design aesthetics, it pioneers a fresh Tibetan aesthetic style. Every sip invites consumers to experience rich regional heritage and humanistic warmth, forging a brand identity that is both distinctive and culturally profound.
Dimensiynau a Phecynnu: 238mm*75mm*75mm
Tagiau: Beer Packaging Design, Regional Characteristics of Tibet, Tibetan Woodblock Print, Tibetan Written Language, Tibetan Typical Colors, New Tibetan Aesthetic Style
Technoleg Cynhyrchu: This packaging transcends visual appeal and cultural depth by prioritizing sustainable materials and craftsmanship. Both the label and packaging utilize recyclable paper, minimizing ecological impact and promoting circular economy practices. The bottle employs premium glass to preserve the authentic flavor of the beer while exuding refinement. Its silver cap, crafted from environmentally friendly metal, ensures optimal freshness and embodies the majestic sanctity of snow capped Kunlun Mountain.
Her Dylunio: The core challenge lies in translating brand ethos and product attributes into visual design. To this end, the design uses vibrant hues and traditional motifs, along with the elements evoking the grand Kunlun Mountain and the pure glacial water. It captures the sacred essence of Tibetan culture, forging an emotional bond with consumers. Signature Tibetan robe silhouettes and patterns amplify cultural pride and identity, conveying the authentic bond with Tibet and uniqueness of the product.
Ymchwil: As consumers increasingly seek cultural identity and emotional connection, packaging design has evolved beyond functionality into a vital medium for conveying cultural values and shaping brand identity.
Rooted in new Tibetan aesthetics, this packaging integrates regional heritage, the sacred spring, and humanistic spirit, reinterpreting them through modern design. The result is a packaging design that elevates brand recognition and market edge, delivering both practical and strategic value.
Ysbrydoliaeth: Inspired by Tibetan culture, this packaging design incorporates the silhouettes of traditional Tibetan robes and auspicious cross patterns. It resonates deeply with local heritage while maintaining inclusive appeal to a wider audience base. The bottle features a dominant blue tone symbolizing the purity of Kunlun water, complemented by silver evoking snow capped peaks. Every detail reflects regional cultural essence, ensuring a distinctive and memorable visual identity.
Hyd y Prosiect: The design and development of this project started in Ningbo, Zhejiang, in December, 2023. It will be introduced to the Chinese market in December 2025.
Llif Gweithrediad: The packaging ensures optimal convenience through conspicuous typography and vibrant colors, maximizing label visibility for instant and intuitive information comprehension.
By fusing Tibetan heritage motifs and balancing aesthetics with functionality, the design creates competitive distinction, transforming cultural storytelling into tangible user engagement that drives purchase decisions.
Aelodau'r Tîm: Miaomiao Qiu, Qiaoling Xu, Honghui Yu, Huijiao Jin, Tianjie Zhang and Haokai Tang