Freistil Hunaniaeth Gorfforaethol gan Ina Oakley

Mae Freistil Hunaniaeth Gorfforaethol gan Ina Oakley yn enillydd uchel ei barch o'r 2025 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2025

Freistil Hunaniaeth Gorfforaethol

gan Ina Oakley

Cleient: Freistil Praxis Caspary

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #171891

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Freistil Hunaniaeth Gorfforaethol

Crëwyd Freistil yn hunaniaeth gorfforaethol ar gyfer practis ffisiotherapi. Mae'r hunaniaeth yn cwmpasu cyfryngau print a digidol, gan gynnwys cardiau busnes, baneri, dillad a gwefan. Mae'r enw Freistil yn golygu arddull rydd, ac mae'n cyfeirio at ddulliau triniaeth hyblyg a ddewisir ar gyfer pob claf. Mae elfennau darluniadol yn cysylltu crefftwaith traddodiadol ag syniadau modern, tra bod logo testun-seiliedig gydag effaith ymestyn yn awgrymu symudiad a bod yn agored. Mae'r cynllun lliw yn defnyddio porffor, cwrel, gwyn-oddi-ar a glas. Dewiswyd papurau manwl a deunyddiau cynaliadwy, a defnyddiwyd cyflenwyr lleol lle bo hynny'n bosibl.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Freistil Hunaniaeth Gorfforaethol yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Freistil Hunaniaeth Gorfforaethol fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Freistil Hunaniaeth Gorfforaethol yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The challenge of the project was to create a complete new corporate design for print and web reflecting the both the character of the established practice and the new energy being brought to it.

The new name chosen for the relaunch was Freistil. This translates literally as a free style. For the new owner Katrin Caspary, this meant that although the desired results of any treatment are known, the way to achieve these is variable and depends on the capabilities and limitations of each customer.

Katrin Caspary and her expert team blend traditional and modern therapies, creating tailored treatments for individual needs. Freistil is a place for recovery, inspiration, and well-being, where patients are encouraged to breathe freely, embrace new perspectives and heal.
Dimensiynau a Phecynnu: Business cards (85 x 55 mm) and banners (3 m x 1 m) use designs reflecting the brands values: modern, fresh, and quality driven.

For clothing articles such as sweaters, beanies and bags, the finest available sustainable materials and premium organic fabrics were used. These ensure not just comfort but also a sense of responsibility.

Web design was made in XD and programming was based on WordPress.
Tagiau: Health, Openminded, Rethinking, Modern, Tradition, Freedom
Technoleg Cynhyrchu: Fine papers and sustainable materials were chosen to reflect the quality of the Freistil brand. These align with the spirit of our times. Modern, open and fresh. Wherever possible, local suppliers and partners where used.

Each piece tells a story. One of care, respect for the environment, and dedication to creating something truly special. The focus on quality isn’t just a strategic decision. It’s a heartfelt expression of authenticity.
Her Dylunio: The established practice had loyal older clients but struggled to attract younger people. Updating the concept to appeal to both groups was key. This required a fresh brand identity, improved communication (possibly via social media), and motivating the team to embrace change. Maintaining trust while introducing modern elements was essential for success. The design needed to appeal to both young and old and to lower the perceived barrier to becoming more active.
Ymchwil: Our goal was to blend tradition with modernity. Katrin took over a well-established practice that had been successfully run for 15 years. While the existing customer base was strong, attracting younger clients was crucial. The new concept needed to appeal to all ages and engage the team. To achieve this, I researched modern and traditional practices in books and online. Additionally, I spoke with locals and interviewed them about their methods.
Ysbrydoliaeth: The client took over an existing traditional physiotherapy business and wanted to bring her own style and energy to it. This freshness, together with her mission to get people active and moving, served as inspiration for Freistil’s corporate design: modern and innovative while at the same time reflecting the tradition of the craft.
Hyd y Prosiect: The project started in february 2023 and finished in september 2023 near of Cologne in Germany.
Llif Gweithrediad: In order to reflect the motives of movement, flexibility, freedom, and the combination of modern approaches and traditional methods, the design uses both illustrative elements and a dynamic text based logo.

The color scheme of purple, coral, off-white, and blue represent creativity, freshness, and competence.

The illustrations link traditional craftsmanship with modern ideas, while the logo's stretch effect symbolises both movement and the modern open approach of the practice.
Patentau: buero inaoakley, 2024
Aelodau'r Tîm: Ina Oakley and Anne-Marie Bayer
Cydnabyddiaeth Delweddau: Mockup Maison, Adobe Firefly and Nastasic