Su Jiu Dong Po Pecynnu Diodydd Alcoholig gan Liandong Zhang and Xueqian Zhang

Mae Su Jiu Dong Po Pecynnu Diodydd Alcoholig gan Liandong Zhang and Xueqian Zhang yn enillydd uchel ei barch o'r 2025 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2025

Su Jiu Dong Po Pecynnu Diodydd Alcoholig

gan Liandong Zhang and Xueqian Zhang

Cleient: Jiangsu Shuanggou Distillery Co., Ltd

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

13,521

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #170849

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Su Jiu Dong Po Pecynnu Diodydd Alcoholig

Mae Su Jiu Dong Po yn set o bedair potel ddiod alcoholig wedi'u hysbrydoli gan farddoniaeth a bywyd y bardd Su Shi. Mae pob potel yn cynrychioli un cyfnod o fywyd y bardd, o ieuenctid llawn asbri i oedran hŷn o ysbryd rhydd. Gwneir y poteli o ddeunydd gwyn gwydr-grisialaidd ac maent yn dilyn ffurf lyfnlinellog y fâs eirin meiping, gyda cheg gulach a chorff llawn sy'n atgoffa rhywun o borslen cyfnod y Song. Cerfir yr wyneb allanol mewn cerfwedd, ac mae'r gwead yn newid o ddwys i wasgaredig i awgrymu llif afon. Trosir delweddaeth farddonol yn brofiad gweledol a chyffyrddol.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Su Jiu Dong Po Pecynnu Diodydd Alcoholig yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Su Jiu Dong Po Pecynnu Diodydd Alcoholig fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Su Jiu Dong Po Pecynnu Diodydd Alcoholig yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Taking Su Shi's poems as the connection, combining his life experiences allows users to appreciate the spirit of Dongpo and the literary ambiance while savoring the liquor. The imagery depicted on the bottle resonates closely with the poem, utilizing a blend of ink and modern techniques. This transformation of poetic imagery into visual language creates an immersive experience that distinguishes it from products that merely symbolize references to traditional culture.
Dimensiynau a Phecynnu: 300mmX120mmX420mm
Tagiau: The great river runs east, Su Shi's poetic rhythm, Song dynasty porcelain aesthetics, Inner painted landscapes, Red cliff imagery, Joint cultural creations, Poetry and liquor
Technoleg Cynhyrchu: The material is a glass-crystalline white substance, and the four bottles share a cohesive design inspired by the streamlined meiping plum vase style. Each bottle features a slightly narrowed mouth and a full belly, evoking the aesthetics of Song dynasty porcelain, characterized by a in a subtle way. The outer surface of the bottles is intricately carved in relief, with the texture transitioning from detailed to sparse, simulating the dynamic flow of a river, from calm to rushing, and providing a distinctive tactile experience.
Her Dylunio: By reviewing a large amount of literature, we extracted the classic poems of the historical poet Su Shi and the four stages of his life to establish a correlation. The portrayal of Su Shi's image had been criticized as review of the illustrations and texts to rectify the details of his attire, such as the straw raincoat and clothing style. Additionally, the depth of the embossing on the liquor bottle needed to adhere to food safety standards, prompting the design team to adjust the slope of the wavy pattern to mitigate compliance risks.
Ymchwil: Focusing on cultural transformation and craft innovation, this project centers on the poetry of Su Shi and theatrical elements. It has designed a series of mass-produced cultural liquor bottles inspired by Su Shi's works, achieving a harmonious blend of cultural narration, craft innovation, and user experience. After an in-depth study of Su Shi's poems, biographies, and the aesthetic literature of the Song dynasty, the designer distilled key imagery, such as the Red Cliff, the river waves, and the scrolls, and took charge of the image composition and bottle modeling. The four bottles effectively transform the essence of the poems into translucent representations.
Ysbrydoliaeth: Inspired by the artistic interpretation of Su Shi's heroic life in the theatrical production of the same name, this product features four bottles, each representing a distinct stage of Su Shi's life from an exuberant youth to free spirited twilight. Through a harmonious blend of poetry, painting, and craftsmanship, the spirit of Dongpo is condensed both within and outside the bottle. This innovative interpretation merges traditional culture with a contemporary understanding of the spirit of literature and brewing.
Hyd y Prosiect: 2024.5-2025.1 Nanjing, Jiangsu province
Llif Gweithrediad: By reconstructing the spirit of Su Shi through a contemporary art style, the design team merges the narrative of drama with the static beauty of a liquor container, creating a product that offers a “sense of theater that can be both observed and touched,” thereby appealing to cultural consumers. The overall design of the bottle incorporates elements of poetry, ink painting, and relief craftsmanship, allowing customers to experience the dynamic interplay of “liquor activating poetry and painting” through its translucent imagery as they savor the liquor. This approach facilitates a multi-dimensional experience of “ tasting the liquor, enjoying the poetry, appreciating the paintings, and gaining a deeper understanding of the context.”
Aelodau'r Tîm: Liandong Zhang
Xueqian Zhang
Ru Li
Jiawei He
Cydnabyddiaeth Delweddau: Jiangsu Shuanggou Distillery Co., Ltd