Daity Loli Iâ Ffrwythus gan Mohsen Koofiani

Mae Daity Loli Iâ Ffrwythus gan Mohsen Koofiani yn enillydd uchel ei barch o'r 2025 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2025

Daity Loli Iâ Ffrwythus

gan Mohsen Koofiani

Cleient: Zarrin Ghazal Co. - DAITY Ice cream

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

13,599

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #170509

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Daity Loli Iâ Ffrwythus

Mae'r dyluniad wedi'i greu mewn arddull bop-gelf fodern a bywiog. Mae'r defnydd o liwiau miniog, wedi'u hysbrydoli gan yr haf, ynghyd â theipograffeg fawr, ddarllenadwy yn nodwedd allweddol o'r dyluniad hwn, gan sicrhau cyflwyno gwybodaeth gyflym i'r gynulleidfa. Mae'r lliwiau a ddewiswyd yn seiliedig ar flasau'r cynhyrchion, gan greu apêl weledol i blant, ymdeimlad o hwyl i arddegwyr, ac yn cyfleu ansawdd ac iechyd i oedolion.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Daity Loli Iâ Ffrwythus yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Daity Loli Iâ Ffrwythus fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Daity Loli Iâ Ffrwythus yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality.
Dimensiynau a Phecynnu: Matt flow Pack with shinig mask.
Width 210mm, Depth 20mm, Height 65mm
Tagiau: Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art
Technoleg Cynhyrchu: In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation.
Her Dylunio: Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality.
Ymchwil: Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity.
Ysbrydoliaeth: The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature.
Hyd y Prosiect: The project started in September 2024 and finished in February 2025 in Shiraz, Iran.
Llif Gweithrediad: This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors.
Cydnabyddiaeth Delweddau: Creator and design Mohsen Koofiani