TopolinoWorld Ymgyrch Lansio Cynnyrch gan Digital Panorama

Mae TopolinoWorld Ymgyrch Lansio Cynnyrch gan Digital Panorama yn enillydd uchel ei barch o'r 2025 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Hysbysebu.

AurHysbysebu· 2025

TopolinoWorld Ymgyrch Lansio Cynnyrch

gan Digital Panorama

Cleient: FIAT Turkiye

Enillydd Gwobr Aur A' Design Award yn y Categori Hysbysebu

93,512

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #166839

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am TopolinoWorld Ymgyrch Lansio Cynnyrch

Ymgyrch weledol wedi'i chynhyrchu gan gyfrifiadur yw TopolinoWorld, a grëwyd ar gyfer lansiad y Fiat Topolino. Mae'r ymgyrch yn cyflwyno cyfres o olygfeydd miniatur animeiddiedig, ac mae pob golygfa yn amlygu un o nodweddion y cerbyd, megis y gallu i ailwefru, ystwythder, maint cryno ac ymagwedd eco-gyfeillgar. Mae'r golygfeydd miniatur wedi'u steilio fel amgylcheddau tebyg i deganau, fel bod y nodweddion yn parhau'n chwareus ac yn hawdd eu deall. Defnyddiodd y cynhyrchiad fodelu gweithdrefnol, rendro amser real, olrhain pelydrau ac efelychiad graddfa 1:10 mewn cydraniad 4K.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae TopolinoWorld Ymgyrch Lansio Cynnyrch yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i TopolinoWorld Ymgyrch Lansio Cynnyrch fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae TopolinoWorld Ymgyrch Lansio Cynnyrch yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Inspired by the functional, compact and fun spirit of the Fiat Topolino, we designed a creative visual world called ‘Topolino World’ using CGI techniques, where every feature - rechargeability, agility, compact design and eco-friendly approach - came to life in dynamic and fun miniature worlds. By telling each feature with special visuals and videos in this unique CGI universe, we reinforced the brand's story with an impressive and rich visual narrative.
Dimensiynau a Phecynnu: Topolino World was created using CGI techniques with a 1:10 scale simulation to maintain real-world proportions. The project was developed in 4K resolution with physically based rendering for material accuracy. Ray tracing was used for realistic lighting and reflections, and animations followed a 60 FPS pipeline. Polygon reduction and procedural modeling ensured smooth digital platform performance.
Tagiau: CGI storytelling, miniature world, Fiat Topolino, digital brand experience, immersive design, real-time rendering, motion design, playful aesthetics, photorealistic animation, gamified marketing
Technoleg Cynhyrchu: Topolino World was created using procedural modeling, real-time rendering, and physically based rendering to ensure high visual fidelity. Ray tracing was used for accurate light interactions, while motion blur and depth of field effects enhanced realism. The project followed a 1:10 scale simulation, optimizing polygon count for seamless animation. Using Blender, Cinema 4D, and Unreal Engine, we achieved a dynamic, immersive, and highly shareable digital experience.
Her Dylunio: The biggest challenge was balancing realism and playfulness in a CGI-driven miniature world while ensuring Fiat Topolino’s features remained clear. Maintaining scale accuracy and creating believable animations required extensive testing. Technological constraints, such as rendering efficiency and polygon optimization, were overcome using real-time rendering. The shift toward digital marketing influenced the design, ensuring it remained engaging, shareable, and innovative.
Ymchwil: This project utilized design-driven research to explore how CGI storytelling enhances brand engagement. We analyzed successful digital campaigns and conducted focus groups to assess emotional impact. Using Blender, Cinema 4D, and Unreal Engine, we crafted an immersive, miniature world. Results showed higher engagement and recall, proving CGI's power in marketing. This approach boosts brand perception, shareability, and emotional connection in digital spaces.
Ysbrydoliaeth: While creating Topolino World, we were inspired by Fiat Topolino's fun and life-enhancing design. Thinking of it as a giant toy, we developed a creative approach that blends the themes of play and discovery. By animating every feature of the product in a miniature world, we emphasised the fun and dynamic aspects of Topolino. Thus, we offered viewers a digital experience that is both enjoyable and memorable.
Hyd y Prosiect: The Topolino World project started in January 2024 in Istanbul, Turkey, and was completed in April 2024. The project was officially published on September 19, 2024, and presented across various digital platforms. Developed as a CGI-based visual universe, it utilized advanced rendering and animation techniques to effectively showcase the key features of the Fiat Topolino in an engaging and visually immersive manner.
Llif Gweithrediad: Topolino World is a playful digital universe where the Fiat Topolino’s key features "compact size, agility, and eco-friendliness" come to life in miniature, animated scenes. Each scene is designed like a toy-like world, making the product feel fun, accessible, and dynamic. By blending seamless animations and rich visuals, we create an engaging experience that makes Fiat Topolino’s advantages easy to understand, memorable, and shareable on digital platforms.
Aelodau'r Tîm: Creative Director Erkan Kaya
Creative Director İlker Daglı
Account Supervisor Merve Yazıcı
CGI Artist Umut Ucar
CGI Artist Enes Yurdakul