Mae 128 Bpm Pecynnu Gin gan Ximena Ureta yn enillydd uchel ei barch o'r 2025 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

AurPecynnu· 2025

128 Bpm Pecynnu Gin

gan Ximena Ureta

Cleient: Contraseña Magazine

Enillydd Gwobr Aur A' Design Award yn y Categori Pecynnu

114,004

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #165216

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am 128 Bpm Pecynnu Gin

Mae 128 Bpm yn ddyluniad pecynnu a label ar gyfer potel gin. Mae'r enw'n cyfeirio at dempo cerddorol o 128 curiad y funud, cyfradd sy'n gysylltiedig â rhythm calon hapus. Mae'r cysyniad yn seiliedig ar y Felan (Blues), genre cerddorol a luniodd lawer o arddulliau diweddarach. Mae adar yn cynrychioli taith cerddoriaeth drwy hanes ac maent hefyd yn casglu'r planhigion botanegol a ddefnyddir mewn gin. Mae adenydd yn symbol o ryddid creadigol. Mae'r labeli blaen a chefn wedi'u hargraffu ar bapur cotwm hunanlynol gyda gorffeniad matte, melfedaidd. Mae ffoil aur, farnais, boglynnu a gwrthfoglynnu yn cwblhau'r dyluniad.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae 128 Bpm Pecynnu Gin yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i 128 Bpm Pecynnu Gin fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae 128 Bpm Pecynnu Gin yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Bpm (Beats per minute) is the tempo of a song.
For example, Hip hop ranges between 60 and 90 Bpm, while electronic music is between 120 and 140 Bpm.
There’s a magic number 128 Bpm because it aligns with the heartbeat of a happy heart. That is, if the person responsible for mixing may match the music to the 128 Bpm heart rate, they’ll achieve the perfect mix.
Dimensiynau a Phecynnu: The front and back labels of 128 Bpm were printed on self adhesive Fasson Cotton White paper. Front label dimensions: 11.8 cm x 13.3 cm; back label: 66.3 cm x 66.6 cm. The Fasson Cotton White paper is matte white, uncoated, and wood free, made of 100% cotton. It features an exclusive velvety finish for a great tactile cotton feel. It is moisture-resistant and has fungicide treatments.
Tagiau: Packaging, design, label, 128 Bpm, Ximena Ureta, Gin, Chilean designer, Avery Dennison, Chilean Designer, Blue Gin.
Technoleg Cynhyrchu: The front label and back label were printed on 120gr Fasson Cotton White paper. The label was printed using digital technology on an HP Indigo machine with 6 special colors and 1 color in Flexography with Kurz 425 gold foil and glossy varnish with reserved areas. It was finished on a Digicon machine with mechanical embossing and debossing. The back label was also produced with digital technology on an Hp Indigo machine, printed with 1 special color, and finished on the Digicon machine.
The collar was printed on Cuvee Collier paper in 6 colors using an HP machine, with semi gloss varnish and die cut finishing on a Digicon machine.
Her Dylunio: The challenge of this project was to create a concept for a Gin brand that, on one hand, aligned with 128 Bpm as a number in harmony with a happy heart, and on the other, embraced Blues as a musical genre. The color blue was used to paint the Blues blue. The wings in this project symbolize creative freedom, and the birds refer to the migration of music and the journey of Blues throughout history as it evolved to the present day. The birds in this packaging are also the collectors of the botanicals, which are the heart of gin.
Ymchwil: Looking at the family tree of music, one can see that Blues holds a foundational place in the history of music. Its evolution and influence can be seen in most musical styles of the 20th century. Jazz, rap, rock, rock and roll, and pop all have Blues in their DNA.
Research identified the guitar brands most favored by renowned artists for playing Blues. The guitar for this packaging was inspired by a D’ Angelico Deluxe guitar, a model that exists in blue. This brand has crafted guitars specifically for styles like Jazz and Blues.
Ysbrydoliaeth: The inspiration for this project comes from songs rooted in Blues as a musical genre.
Songs like "How was it for you" by Snowy White, which features a guitar solo and minimal lyrics, have influenced the creation of this packaging.
For this project, a special Blues track was created at 128 Bpm called Gin Blues.
Hyd y Prosiect: 128 Bpm was launched in Chile on September 4, 2024.
Llif Gweithrediad: This packaging was created for an article on Contraseña Magazine and will be launched at Print Santiago 2024.
Aelodau'r Tîm: Art Direction and Design: Ximena Ureta
Cydnabyddiaeth Delweddau: Generalist: Alvaro Garrido.
Illustration: Benjamin Dieguez
Photography and video: Juan Pablo Dominguez
Music: Sebastián Prado.